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DOI: https://doi.org/10.34069/AI/2024.73.01.18

PhD in Philological Sciences, Associate Professor of the Department of Philology, Interpreting and Translation, Institute of

Humanities and Public Administration, Ivano-Frankivsk National Technical University of Oil and Gas, Ivano-Frankivsk, Ukraine.

Doctor of Philosophy in Philology, Department of Ukrainian and Foreign Languages, Faculty of Manegement and Law, Vinnytsia

National Agrarian University, Vinnytsia, Ukraine. WoS Researcher ID: KFQ-6290-2024

PhD in Pedagogical Sciences, National Academy of Statistics, Accounting and Audit, Ukraine. WoS Researcher ID:

Doctor of Philosophy, Associate Professor, Department of Foreign Languages, Institute of Humanities and Social Sciences, Lviv

Today, such research opens up perspectives that

are informative in the era of globalisation. The

research of linguistic imagology is to uncover the

myths behind the concept of the image while

revealing the techniques and methods that are

ready to reveal it. Linguistic imagology is carried

out in the field of discourse studies. Most

discourse specialists refer to this subdisciplinary

branch of linguistics (Lynggaard & Triantafillou,

2023). Likewise, in Europe, linguistic

semantics, pragmatics, grammar, stylistics,

lexicology, linguistic anthropology,

sociolinguistics, rhetoric, etc. (Yantsos, 2022).

These two spaces of discourse meaning research

have been crucially inspired by theoretical

discussions in the social sciences (Pliasun, 2018).

But if from the very beginning, imagologists

were interested in linguistic images and their

impact on the perception and understanding of

scope of analysis, combining this approach with

(Aliyeva, 2023a).

Imagology is an important branch of linguistics

whose research is included in discourse analysis

in various fields of knowledge. While most

researchers consider linguistic imagery to be part

of this field, imagology is a larger context that is

shaped by interdisciplinary symposia,

and the creation of meaning. Linguistic research,

central to this multidisciplinary field, examines

the theories and practices of the social impact of

language, power, and knowledge (Zocco, 2022).

Another dimension of imagological research is

the transmission of literary representations

between authors, between groups, but above all

from one period to another: reuse, persistence,

modification, discontinuity (Pliasun, 2018). The

disappearance of images is carried out through

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fundamental relativisation of the characteristics

attributed to groups and their cultures.

This study examines different aspects of

imagology in order to identify the main trends.

At the theoretical level, the interaction between

critical approaches that focus on social

inequalities and studies of symbolic processes,

such as discourse analysis, is examined. At the

practical level, the article compares studies that

theoretical aspects. The study of linguistic

approaches have emerged in the analysis of the

language image of post-structuralism: pragmatic,

interaction (or pragmatic), and semantic

(Aliyeva, 2023b).

By analysing the context, pragmatists study

imagology as a product of the linguistic activity,

while interactionists study the interaction

between communication participants as the basis

of social practice (Martynenko et al., 2023).

words, phrases, and texts in context, and which

are related to shared social and historical

knowledge (Köhler, 2022). This indicates that

imagology analyses the spaces of interaction

where images of utterances are formed.

It is possible to distinguish at least two methods

of constructing the object of study of

imagerology: the European modus operandi,

inequalities and power relations in society (the

2023).

There are also methodological divisions in social

research that encompass both quantitative trends

in corpus linguistics (Guercini & Lechner, 2023)

and qualitative approaches such as interactionist

and ethnographic (Tantos & Kosmidis, 2023).

structuralist and distributionist conceptions of

linguistic imagery as the way in which images

indicate their context through their utterances.

They move the idea from the contextualisation of

expressions in social structures (society) to the

contextualisation of activities that constitute the

space of society. Linguistic meaning is then seen

as the result of the creative activity of discourse

participants, rather than a simple extension of

predictable linguistic and social structures.

problems through linguistic images (Valdeón,

2018).

Thus, it can be argued that all these methods and

theoretical aspects in combination allow us to

create a comprehensive approach to the analysis

of linguistic images, which is designed to reveal

their semantic potential and influence on the

perception and understanding of language in

opportunities for the study of linguistic and

examine linguistic imagology. These studies

have drawn on national and international

publications, as well as personal experience and

expert opinions, to analyze theoretical concepts

and ideas in the field. While these studies have

provided valuable insights and identified trends

in the field, they are limited by the scope of the

literature reviewed and the methodologies

employed. Future research could benefit from

incorporating a wider range of sources and

importance of examining the cultural, social, and

which language influences our perceptions and

interactions. This innovative approach opens up

new avenues for research and exploration in

linguistics, offering valuable insights into the

power of language in shaping our worldviews

and identities.

The research methodology includes both

included the analysis of literary sources, the

study of theoretical concepts and ideas in the

field of linguistic imagology, as well as the use

of personal experience and expert opinions. In

order to solve the research tasks, analytical and

interpretative approaches were used. The article

takes into account the scientific opinion of

leading scholars in the field of linguistic

imagology, as well as the analysis of publications

addition, the method of comparative analysis is

and abroad, as well as suggestions for further

research in this area. This approach to the study

allowed us to obtain comprehensive results, as

well as to make a comparative analysis of

approaches and theories possible, which helped

to categorise the concept of linguistic image in a

transdisciplinary way. The use of various

methods made it possible to study the problem of

imagology in linguistics in depth, as well as to

identify new patterns and trends in this area.

linguistic imagology, as well as the author's own

approaches to the study of linguistic imagology

in different countries. Overall, the sample size

used in the study was diverse and

comprehensive, allowing for a thorough analysis

of the concept of linguistic image in a

transdisciplinary way.

The selection criteria of the literary sources

analyzed in this research include relevance to the

topic of linguistic imagology, credibility of the

concepts, empirical studies, and expert opinions

ensures a well-rounded analysis of the subject

matter. The use of both quantitative and

qualitative methods allows for a thorough

investigation of linguistic imagology from

multiple angles.

Overall, the research methodology employed in

this study is robust and well-suited to the

By incorporating a variety of sources and

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Linguists study imagology to uncover the

significance of linguistic images in

communication and culture, as well as to

understand the social meaning of language

(Jalilbayli, 2022a). Imagology is a new approach

in linguistics that combines theoretical and

methodological aspects of semiotics, cognitive

science, cultural studies, sociology, and history

(Skakun, 2022). This approach belongs to a

subject and the questioning of deterministic

consciousness or intentions of the subject. In the

realism, which rejects the social consequences of

discursive practices and classical models of the

actor as a source of social action (Sato, 2022).

By exploring linguistic imagology as a fresh

perspective in examining language images,

scholars can connect the theoretical dimensions

of this concept with poststructuralist theories

across linguistics, social sciences, and

humanities. The primary aim of this inquiry is to

Awad, 2023). Thus, the theoretical aspects are

(Fig. 1):

Figure 1. Theoretical aspects of imagology.

social and historical contexts of language activity

thus allows linguists to go beyond the purely

linguistic sphere (discourse = text + context) and

open themselves to the methods and theories

used in the social sciences to study empirical

objects.

In the social sciences, in particular, in sociology,

political science, and pedagogy, imagology

centre of intentional action. This critical

contemporary society, in particular in the

construction of subjectivities in the media, in

popular culture, and in the dynamics of political

power.

In the humanities, in particular in literature,

philosophy, history, and linguistics, imagology

coexists with the critique of language as a means

of expression that can be viewed from a symbolic

and political perspective (Sofilkanych, 2022).

influence of the conditions in which ideas arise,

as the philosophical orientation of the linguistic

image collides with the materiality of speech

(Kharitonenko, 2022). This stimulates the

emergence of more systematic reflective

questions in the fields of history and

anthropology.

Imagology also encompasses representation in its

through linguistic imagery, people determine

who can speak for whom, thereby establishing

their place in the social field of power.

In these three interdisciplinary spaces, the

meanings of imagology as a new approach to the

analysis of linguistic images often mix and

overlap, but there are also differences that hinder

exchange between disciplines. It should be noted

that the interest of the linguistic sciences in

establish itself as a field of study, although the

concept of linguistic image is indeed

commonplace, especially in linguistic

anthropology and sociolinguistics, which

understand image primarily as its semiotic

derivative (Desjardins, 2023).

Thus, the debate over imagology turns out to be

a unity of different intellectual fields. Sometimes

one can reasonably question the commonality of

just within one discipline and is part of the

broader field of language and society, where

linguistic, social, and human sciences interact.

After this detailed theoretical analysis, it is

possible to identify the main axes that define the

interdisciplinary field of Imagology. This field is

the result of an exchange of ideas around some of

the problems that can be observed in the

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such as literary studies, cultural studies, political

imagery, imagologists use macro or micro

following the rules of society as an institutional

order (Maraieva, 2022). These constraints are

often unconscious to the individuals who are

subject to them. If actors reproduce social

images, they also produce them through their

actions, the results of which can be

unpredictable. Contemporary approaches such as

governance point to the constructivist nature of

power and the role of language image in the

construction of social order (Cekaite &

imagology is important (e.g. linguistics). In

context.

It is now becoming apparent that interest in

imagology can arise from different motives.

Some linguists turn to linguistic imagery because

they are interested in concrete observations

rather than theoretical reflections (Kravets et al.,

2021). In general, imagology is often aimed at

specific empirical studies (Kozlova &

Polyezhayev, 2022). Therefore, methods (e.g.,

describe them.

Criticism, in the context of reflexivity, can refer

to the relationship between studies of imagology.

Indeed, linguistic imagology is a complex

phenomenon, but its effectiveness lies in the fact

that images are reflected in language. The

interdisciplinary aspect of imagology includes

critical and reflective tendencies that contradict

emphasise the importance of considering the

studies, examining perceptions and stereotypes

about national character. This research aligns

with Blazevic's work by exploring the

relationship between rhetoric, discourse,

literature, and international relations. Imagology

is a growing field within literary studies and the

humanities, as noted by Cwikla & Lindell (2023)

who analyze its theoretical and practical aspects.

Hu & Mei (2021) also emphasize the significance

of imagology in their study of scholarly articles,

potential for advancement in the context of

opportunity to explore the socially and culturally

constructed nature of various values through

linguistic imagology. We concur with this

assertion, as imagology transcends disciplinary

boundaries, underscoring its relevance, potential

for growth, and ongoing evolution in modern

scholarship. An analysis conducted by Köhler

(2022) revealed the key research areas within

contemporary imagology, affirming that the

focus has shifted from individual images to their

By combining different disciplines, approaches,

and theories, imagology becomes a universal

tool, contributing to the political deconstruction

of nationalist ideas and promoting better

international cooperation. In global studies,

imagology can break down stereotypes between

nations and help find ways to cooperate.

can be used to analyze how different cultures are

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used to analyze how different countries and

cultures are depicted in movies. By

deconstructing the images and narratives present

in these films, researchers can uncover

underlying biases and prejudices, and work

towards promoting more accurate and respectful

portrayals of different societies.

In the field of political science, imagology can be

used to analyze how nationalist ideologies are

Linguistic Imagology deals with the study of the

cultural studies, and other sciences. Language

images reveal complex relationships between

linguistic structures, images, and semiotic

systems, encouraging specialists from different

disciplines to debate and understand language as

a fundamental dimension of social phenomena.

This paper explores the disciplinary fields in

order to identify the trends that constitute the

main axes of imagology. At the theoretical level,

can be made between works that insist on the

materiality of language forms (favouring

quantitative or qualitative research tools) and

those that approach the production of meaning

more from a hermeneutic point of view (relying

on the actors' capacity for understanding, with

reference to images).

Imagology has established itself in science as a

Imagology is a relatively new field that has

language and society. By creating a space for the

intersection of disciplinary and national

traditions, imagology testifies to the interest of

researchers from various disciplinary fields in

this object today.

Prospects for future research call for an analysis

of the integration of the praxeological turn

observed in the humanities and social sciences.

Considering imagology from this perspective

Alejandro, A., & Zhao, L. (2023). Multi-method

Aliyeva, G. B. (2023b). Text Linguistics and the

Bregasi, M., & Bikaj, A. (2022). Mental