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www.amazoniainvestiga.info ISSN 2322- 6307
DOI: https://doi.org/10.34069/AI/2023.68.08.33
How to Cite:
Ridei, N., Tytova, N., Kanova, L., Khodunovа, V., & Romanenko, N. (2023). On the rebalancing of socio-cultural systems by
semantic profile: monitoring the quality and safety of life. Amazonia Investiga, 12(68), 364-371.
https://doi.org/10.34069/AI/2023.68.08.33
On the rebalancing of socio-cultural systems by semantic profile:
monitoring the quality and safety of life
Sobre el reequilibrio de los sistemas socioculturales mediante el perfil semántico: control
de la calidad y la seguridad de la vida
Received: July 1, 2023 Accepted: August 29, 2023
Written by:
Nataliia Ridei1
https://orcid.org/0000-0002-5553-059Х
Nataliia Tytova2
https://orcid.org/0000-0002-9415-4427
Liudmyla Kanova3
https://orcid.org/0000-0001-9371-1343
Victoriia Khodunovа4
https://orcid.org/0000-0001-7751-9992
Nataliia Romanenko5
https://orcid.org/0009-0001-5994-1943
Abstract
The purpose of the article is to highlight the
mechanisms of rebalancing socio-cultural
systems in the context of forming indicators of
quality and safety of life, which are determined
by using a semantic profile. The research
methodology is centred around the principle of
semantic analysis, various variations of which
form the potential for differentiating the semantic
profile. The analysis method provides general
characteristics of the quality and safety of life in
a particular socio-cultural system. Discreteness is
used to cover a broader socio-cultural or
civilisational community. Comparison is used to
differentiate the scales of the semantic profile.
The results of the study indicate that the semantic
profile is in demand when assessing socio-
cultural transformations in the segment of life
quality and safety. The semantic differential
scale provides an opportunity to analyse the most
common elements of human and social activity,
Resumen
El propósito del artículo es destacar los
mecanismos de reequilibrio de los sistemas
socioculturales en el contexto de la formación de
indicadores de calidad y seguridad de vida, que se
determinan utilizando un perfil semántico. La
metodología de la investigación se centra en el
principio del análisis semántico, cuyas diversas
variaciones constituyen el potencial para
diferenciar el perfil semántico. El método de
análisis proporciona características generales de la
calidad y la seguridad de la vida en un sistema
sociocultural concreto. La discrepancia se utiliza
para abarcar una comunidad sociocultural o
civilizacional más amplia. La comparación se
utiliza para diferenciar las escalas del perfil
semántico. Los resultados del estudio indican que
el perfil semántico es demandado a la hora de
evaluar las transformaciones socioculturales en el
segmento de la calidad de vida y la seguridad. La
escala diferencial semántica brinda la oportunidad
1
Doctor of Pedagogical Sciences, Professor of Ecology, Professor of Department for Adult Education, Mykhailo Dragomanov State
University of Ukraine, Kyiv, Ukraine. WoS Researcher ID: K-9259-2018
2
Doctor of Pedagogical Sciences, Professor, Head of the Department of theory and methodology of vocational training, Department
of theory and methodology of vocational training, Mykhailo Dragomanov State University of Ukraine, Kyiv, Ukraine WoS
Researcher ID: B-5293-2016
3
PhD in Pedagogy, Associate Professor, Professor at the Department of Foreign Languages, S. Korolov Zhytomyr Military Institute,
Zhytomyr, Ukraine.
4
PhD in Pedagogy, Associate Professor, Associate Professor at the Department of Pedagogy and Psychology of Preschool Education,
Mykhailo Dragomanov State University of Ukraine, Kyiv, Ukraine.
5
Department of professional education, Kyiv Applied College of telecommunications, Kyiv, Ukraine. WoS Researcher ID:
AAZ-2949-2021
Ridei, N., Tytova, N., Kanova, L., Khodunovа, V., Romanenko, N. / Volume 12 - Issue 68: 364-371 / August, 2023
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taking into account dialectical and synergistic
vectors. The scientific novelty of the study lies in
the emphasis on the need to involve a set of
syncretic and dialectical elements. Thus, the
semantic profile serves as an effective tool for
collecting and analysing data, which is used to
transform the socio-cultural space in the segment
of quality and safety of life.
Keywords: semantic profile, semantic
differential, semantic profile scale, socio-cultural
transformations, quality of life.
de analizar los elementos más comunes de la
actividad humana y social, teniendo en cuenta los
vectores dialécticos y sinérgicos. La novedad
científica del estudio reside en el énfasis en la
necesidad de involucrar un conjunto de elementos
sincréticos y dialécticos. Así, el perfil semántico
sirve como herramienta eficaz de recogida y
análisis de datos, que se utiliza para transformar el
espacio sociocultural en el segmento de la calidad
y seguridad de vida.
Palabras clave: perfil semántico, diferencial
semántico, escala de perfil semántico,
transformaciones socioculturales, calidad de vida.
Introduction
The modern socio-cultural environment is
characterised by total dynamism. This nuance
should be taken into account when developing
methodologies for assessing the level and state of
social development. Sustainable scales of
measuring socio-cultural activity are appropriate
at the stage of stable gradual development of
civilisation. However, the current processes of
globalisation, technologisation, and
informatisation, combined with the instability of
the general public space, have led to total
permanence. Under such conditions, it is difficult
to assess the quality of life and security of a
person and society. Conventional sociological
parameters are unable to cover the diversity of
today's realities. That is why the scientific
community is actively using methods that allow
us to analyse the situation in a dynamic way. A
semantic profile based on differential indicators
is the best solution for studies of this nature.
The purpose of the article is to develop the
elements of the semantic profile that will be used
to rebalance socio-cultural systems. The quality
of life is formed from many components that
need to be clearly classified and synchronised
with current socio-cultural processes. The task of
scientific research involves the development of
diverse samples of semantic profile scales that
characterise the level of quality and security
components of modern society.
The research problem is focused on the
confrontation of dichotomous and synergistic
principles of the formation of semantic profile
indicators. The semantic differential can
manifest itself in two socio-cultural contexts in
relation to the quality of life:
• the factor of confrontation between
diametrically opposed elements;
• a factor in synchronising various indicators.
The research focuses on the need for structured
rather than chaotic rebalancing of socio-cultural
systems. One of the mechanisms of this
structuring is the use of a semantic profile, which
clearly defines positive, negative, and neutral
characteristics of the quality and safety of life.
The research questions of the study are intended
to actualise the following factors of rebalancing
socio-cultural systems:
• semantic differentiation of traditionality and
innovation of civilisational progress in
general and cultural development of man
and society;
• semantic dichotomy of sustainability and
dynamism of the format of socio-cultural
space functioning;
• semantic varieties of a global and authentic
nature that form a cultural and ideological
picture of the world.
These problematic aspects of modern human life
and society determine the dynamics of
civilisation development, which in turn requires
the inclusion of new parameters of socio-cultural
activity, which are successfully analysed using
the semantic profile methodology.
Theoretical Framework or Literature Review
Modern scientific, sociological, and cultural
discourse actively explores all clusters of social
activity. Dynamic civilisational development
actualises the need for periodic renewal (in the
sense of rebalancing socio-cultural systems).
This leads to the need not only for analytical
studies that already state transformations in
culture and society. There is a particular need to
build a strategy for the functioning of the socio-
cultural paradigm in the segment of quality and
safety of life.
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The problem of systemicity in the socio-cultural
space, which is a prerequisite for structuring the
vectors of its development, was considered in the
study by Buriak et al., (2023). Organisational
elements of cultural development that become
the basis for systematising the semantic profile
(Bannikova, 2019).
Salvatore et al., (2019) proposed a
comprehensive consideration of the semantic
profile in the context of semiotic cultural and
psychological theory (SCPT). The combination
of relational and dynamic factors forms an up-to-
date pragmatic, scientifically based system of
research on meanings and contexts. The
problems of quality and safety of life are
considered in such dimensions - permanence and
changeability. However, the principle of
sustainability in the issue of quality and safety of
life remains the guiding principle for modern
scientific discourse (Jura et al., 2020).
The dichotomous dimensions of the semantic
profile require updating the relevant socio-
cultural concepts. One of them is the co-
evolutionary path of development and awareness
of the need to take into account the interests of
all ecosystem actors (Sovhira, 2023).
An important source for developing strategies for
rebalancing socio-cultural systems is the
characteristics of individual segments of social
activity that determine the quality and safety of
life. In particular, Hordiichuk et al., (2022) in
their study focused on the concept of mobility,
which is included in the characteristics of quality
of life and occupies a niche among the scales of
the semantic profile.
Emotional experience is an important element of
quality of life and reflects the synergistic
dimension of the socio-cultural environment.
Loderer et al., (2020) note cross-cultural
similarities using dual internal cultural
correlations. In this case, the use of semantic
analysis characterises emotional characteristics,
which are determined by physiological and
expressive components.
The pandemic period has become a time of active
research into the transformation of socio-cultural
systems with the active use of semantic profiles.
Baele & Rousseau (2023) apply the principle of
semantic profile securitisation, revealing the
content of fundamental factors of quality and
safety of life. The following characteristics are
particularly relevant for the ordering of semantic
profile scales, as they form the parameters of the
positive, negative, and neutral dimensions of the
socio-cultural paradigm.
Methodology
The research methodology is centred around the
semantic research method. General scientific
methods, primarily of the analytical cluster,
provide a diverse characterisation of the
parameters of quality and safety of life that are
proposed as the basis for the components of the
semantic profile scales. The comparative
analysis provides a differentiation of indicators,
which allows for an adequate assessment of the
level of quality of life and its safety
characteristics.
It is worth noting that synergistic principles of
research are actively used in the modern
scientific, sociological, and cultural discourse. In
the current study, the interdisciplinary approach
is actualised in the context of involving different
components of socio-cultural activity and their
synchronisation within the same paradigm.
“Identification and annotation of influences” in
the socio-cultural environment is possible only if
there are relevant and effective tools for studying
and analysing this environment (Bogović et al.,
2022). A kind of circulatory system of the
semantic paradigm in the socio-cultural space is
communication (direct, semantic). Ibrus &
Ojamaa (2020) propose using interdisciplinary
dialogue as the main methodological principle of
the semantic system. Having such initial
guidelines greatly simplifies the task of
developing algorithms for further rebalancing the
system of social processes and public
consciousness.
At the same time, the principles of
multiculturalism and pluralism have a significant
impact on the methodological support of the
problem of rebalancing socio-cultural systems.
With the increase in the characteristics of quality
of life and their varieties, the source data for
scales and gradations of semantic analysis are
becoming more diverse. This leads to the
transformation of both quantitative and
qualitative indicators of society's activity in the
global civilisation and localised dimensions.
The semantic profile as a method of scientific
research is constantly being improved and
updated. This is facilitated by the spread of the
influence of technoscience and technoculture,
which implement the model of algorithmic
thinking (Fazi, 2021). Under such conditions, the
level of explanability of indicators and research
results significantly increases due to the semantic
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profile. While previously many indicators were
interpreted in the existential or
phenomenological dimension of the philosophy
of science, modern research is characterised by
more precise characteristics.
Results and Discussion
Scientific discourse uses many tools to study
socio-cultural development. Sociology, cultural
studies, psychology, and philosophy are among
the key disciplines that help to constantly
monitor social activity and rebalance (transform,
modify, update, correct) the socio-cultural
paradigm. A number of methodologies are used
to collect data, analyse it, and formulate
algorithms for transformation. One of the most
popular methods of socio-cultural research is the
use of a semantic profile, which can provide both
a general description of social or individual
activity and a specific description of a particular
segment or sphere of life.
To fully characterise objects, processes, or
phenomena, various scales of semantic
differential are used, which are typical for this
type of research:
• bipolar scales with an even number of scales
formed from antipodean concepts;
• unipolar, which are characterised by the
presence of a neutral (zero) indicator
(central, initial, or final);
• relational, which include variability and
dynamism of indicators;
• discrete, which divide a particular socio-
cultural phenomenon into parts or eliminate
its integrity;
• synergistic - scales aimed at forming a
unified status of the object under study.
The rebalancing of socio-cultural systems can be
both a consequence of crisis phenomena (Zhylin
et al., 2023) and a moment of renewal and
transformation. Rebalancing of socio-cultural
systems does not happen spontaneously. This
process has its preconditions, course, and
consequences. All transformative socio-cultural
activity takes place in specific contexts. Maton
(2019), exploring the concept of linguistic
waves, brings the concept of “semantic density”
to the forefront. The author notes the dependence
of any cultural or sociological factor on the
context (general or specific).
The semantic profile aims to highlight two key
socio-cultural characteristics: qualitative
indicators and identity concepts (Rogers, 2019).
Based on these components, semantic profile
scales are formed (see Fig. 1).
Figure 1.
General characteristics of quality of life in semantic terms
The level of quality of life:
High
…
-3
-2
-1
0
1
2
3
…
Low
Source: authors' own development
Even such a primitive semantic scale
demonstrates significant potential for a general
understanding of the problem and opens up
prospects for the development of highly complex
semantic profiles that reveal all elements of
socio-cultural activity. The level of quality of life
is a general indicator that can include a
significant number of elements from various
spheres or processes of social activity. In today's
dynamic world, it is quite difficult to provide a
complete description of the concept of quality of
life. Therefore, it is advisable to use the semantic
profile in the context of a possible change in the
number of scales (from 2-3 to a number that will
cover all the components considered in a
particular case), variations in polarisation or
correlation of quality indicators (high, low).
Ricca (2022) notes the need to update the concept
of shared socio-cultural life. However,
civilisational experience indicates the
impossibility of such positioning of cultural
space. The rebalancing of socio-cultural systems
occurs as a result of the analysis of the data
obtained regarding the positive or negative
impact of certain factors on the quality and safety
of life. The semantic profile does not involve a
formal analysis of quantitative indicators,
focusing on elements that have an impact on
public consciousness and social experience.
Valence, affectivity, and emotionality are
important axiological concepts that, according to
Itkes & Kron (2019), shape the assessment of the
current state of affairs in society and culture.
It is possible to study the socio-cultural
environment and the need to rebalance it through
an understanding of the principles of society's
development. Two methodological variations
have traditionally helped the scientific
community in this regard: dichotomy and
synergy. The semantic profile of a socio-cultural
system in the context of quality and safety of life
can be formed on dialectical principles (see Fig.
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2) and on synergistic dimensions (see Fig. 3).
The current study takes into account certain
general characteristics of the quality of life,
thanks to which an attempt is made to understand
the algorithm for using the semantic profile.
Having obtained a model of methodological
research and understanding its specifics of the
application, an almost unlimited number of
indicators that determine the quality of life in the
socio-cultural space can be added to the semantic
profile.
Figure 2. Semantic and dichotomous dimensions of socio-cultural aspects of quality of life.
Source: authors' own development.
Figure 3. Synergistic principles of building of living standards in the semantic context.
Source: authors' own development.
With two approaches to assessing the quality of
life, strategies for rebalancing socio-cultural
systems can be developed. At the same time, it
should be understood that this process of
transformation is not a linear, deterministic
process. The socio-cultural environment is in a
state of constant renewal of certain
characteristics. Therefore, the rebalancing of
systems cannot have clear parameters. The issue
of the format of transformations is losing its
relevance, giving way to the priority of content
and context. In such circumstances, semantics is
the best option for researching the socio-cultural
space.
A relevant solution for building an effective
socio-cultural space is to comply with quality
standards. Using the example of the smart city
concept, it is possible to trace the
interconnections of people, processes, events,
things, and data (Pliatsios, Kotis &
Goumopoulos, 2023). In this case, the semantic
profile is formed through a comparative analysis
of traditional and innovative components. The
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urban (or neo-urban) style is characterised by
elements familiar to a modern developed city.
The information technology profile of a smart
city requires new approaches to the
organisational structure.
ICTs are at the forefront of the socio-cultural
transformations of our time. This leads to
processes that involve information technology
dimensions in the modern socially oriented
research discourse. The technological and digital
world is a kind of system within a system, so
transformations in the narrow ICT circle are
extrapolated to the general socio-cultural
environment.
Turahojaeva & Abdusattorova (2022) focus on
the semantic changes that result from the active
implementation of digitalisation. ICT resources
form new dimensions of quality and safety of
life. However, the scientific community faces the
challenge of organising these processes into
structured systems. Understanding the nature and
essence of socio-cultural phenomena (and not
just their content and format) provides real
opportunities to rebalance social experience and
practice-oriented structure. The rebalancing of
socio-cultural systems is vividly demonstrated
by the example of the INTERNET environment.
While at the beginning of its development, the
Internet was associated with the information and
communication cluster, with the development of
the digital world, it has become a network space
that covers almost all areas of social activity
(Hösl, 2019). Information is the main source for
semantic analysis, so it makes it possible to form
indicators of the quality of life and extrapolate
them into a transformation strategy.
Quality and safety of life have many
characteristics in different contexts of socio-
cultural activity. For scientific analysis, it is
necessary to structure these elements
accordingly: to determine their priority, scale,
and relevance. The semantic profile is focused on
these principles of human and social life.
Without being able to identify the essence of
things and ideas in the public space, semantics
allows us to characterise their essential elements
(values, meanings, cognitive arsenal).
For example, the concepts of mobility and
accessibility are among the defining elements of
the quality of life in a modern civilised society.
Asghar, Torrens & Harland (2020) conducted a
study of the impact of assistive technologies on
the development of the socio-cultural
environment. Using a differential semantic scale
(seven-point scale using 16 pairs of adjectives),
the researchers concluded that the status of
factors that increase the level of inclusiveness is
not significant enough compared to other basic
characteristics of quality of life.
An important role in building a semantic profile
paradigm is to take into account the
characteristics of quality of life not under steady-
state conditions but in force majeure
circumstances. The turn of the twentieth and
twenty-first centuries demonstrated the
sustainability of civilisational progress, which
affected the methods of assessing socio-cultural
characteristics. The rebalancing was carried out
in an evolutionary linear manner, which did not
require the use of dynamic variables in
assessment methodologies.
However, since the COVID-19 pandemic, the
world picture has been in a mode of permanence
(and sometimes social turbulence). Disaster
analytics is being included in the general system
of quality-of-life indicators (Khan, Gupta &
Gupta, 2020). Under such conditions, security
parameters change dramatically and form a
dynamic scale of transformations.
The semantic profile expresses the self-
referentiality of social systems. The primacy of
social or cultural is a traditional dichotomy of
scientific discourse (Tada, 2022). The
differentiation of profile indicators takes place in
the context of positive or negative assessments.
In this context, an important issue is the indicator
of neutrality, i.e. the zero value from which the
countdown in both directions of the semantic
scale begins.
The neutral status in a semantic profile has two
interpretations:
• a reference measurement from which it is
possible to determine positive and negative
factors;
• initial dimension, which indicates the
direction and intensity of the development
vector (progress or degradation).
A controversial issue in the problem of
rebalancing socio-cultural systems in the context
of the level of quality and safety of life is the full
observance of the scientific nature of this
process. The influence of philosophy,
psychology, and other fields that influence the
study of socio-cultural space is obvious
(Martynyshyn et al., 2023). It is noted that
emotions, experience, or worldview beliefs do
not always contribute to a full perception of
socio-cultural realities. This state of affairs
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directly affects the effectiveness of using a
semantic profile in research.
In addition to its advantages, the semantic profile
has quite a few disadvantages. Subjective
interpretation, double standards, and evaluation
bias are not a complete list of components that
reduce the reliability of a semantic profile.
Contexts that change meanings are a requirement
of the times in a dynamic web and, at the same
time, become a threat to the purity of scientific
research (Poirier, 2021).
On the other hand, semantic profiling can cover
large scales and varieties of contexts, making it
one of the key methods in the study of the
transformation of modern culture and society.
Salvatore et al., (2020) use specific examples
(migration processes, religious views, LGBT
community) to point out the variety of topics that
can be included in semantic profile indicators.
The demand for the use of the semantic profile
lies in its versatility and ability to analyse both
general socio-cultural trends and practical and
everyday dimensions. The semantic analysis
provides research in essence, not in fact, so it is a
non-linear tool that is able to include such
promising elements as multiculturalism,
interdisciplinarity, pluralism, self-organisation.
Conclusions
Thus, the semantic profile is a relevant tool for
assessing the level of quality and safety of life.
The data obtained as a result of semantic analysis
of the socio-cultural space become the basis for
the process of rebalancing the scientific picture
of the world and all its components. The
characteristics of life in the context of its quality
and safety are analysed by searching for
meanings and contexts, not just by formal
analysis of indicators. The semantic profile scale
is subject to the precision of mathematical
science. However, subjectivity should be taken
into account when determining the issue of
contexts, with which experience, emotional state,
etc. are actualised. If we consider the
characteristics of quality of life in more detail,
they have informative and practical content and
are measured by other research methods. The
semantic profile focuses mainly on the intended
use, giving preference to content analysis over
format.
The study actualises two methodological
approaches to filling in the semantic profile:
dialectical and synergistic. In accordance with
the methodological vector, the scale of the
semantic profile is chosen: bipolar
(dichotomous) or unipolar (interconnected). The
balance of the socio-cultural paradigm is
achieved in different ways, so the semantic
profile can be formed in different ways of
recording social or individual activity. The data
obtained become the basis for developing further
strategies for rebalancing and transforming
socio-cultural systems.
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