ideals of a community are important and which
behaviours are considered consistent with those
goals and ideals.
Societal values can include various aspects such
as morality, ethics, politics, religion, family
relationships, economics, and culture. They are
shaped by religion, tradition, history, political
decisions, and cultural heritage. Modern
scientific literature has shown that social values
are an important part of a society's culture and
shape behaviour, relationships, and accepted
standards in that society. They can change over
time and under the influence of socio-cultural
changes, as well as as a result of globalisation and
the joint interaction of different cultures (Bank,
2020). The methodological basis of the article is
the work of contemporary scholars who highlight
topical issues of the development of musical art.
In particular, Camlin & Lisboa (2021) described
the impact of digitalisation on the development
of music. Also, the impact of globalisation on
popular music is described in an empirical study
by Favoretto (2018). In general, as demonstrated
in the recent studies by Gebesmair (2022) and
Hasegawa (2022), the globalisation of the music
industry can facilitate the spread of music and
cultural expressions between different countries
and cultures. This can have an important impact
on the perception and understanding of the
societal values and cultural aspects explored in
this paper. Heile (2017) and Touya (2018) also
identified the impact of modern globalisation
processes on the music industry and cultural
exchange between different musical traditions
and styles. Varriale (2016) traces the dynamics of
cultural exchange through music. Zhang & Dai
(2021) analysed the impact of globalisation on
the creation of new musical genres, intercultural
interactions between musicians and audiences,
and dynamics. Thus, modern globalist trends
have a decisive influence on the development of
the contemporary music industry: they form
certain trends, affect the intercultural spread of
art.
At the same time, Dovzhynets et al., (2022)
characterised the main musical projects in
Ukraine in the twenty-first century as
manifestations of contemporary art. The main
musical trends in Ukraine are also described in
Vashchenko et al., (2022). After the collapse of
the Soviet Union, Ukrainian-language music
faced some challenges, but it gained popularity,
especially after 24 February 2022. Different
genres of music are thriving in Ukraine,
including pop, rock, rap, jazz, etc. However, the
emergence of the Internet has opened up both
new opportunities and hidden risks for
musicians, primarily related to piracy, which
significantly reduces the income from their work
(Vashchenko et al., 2022). Nevertheless, the
digital age has facilitated the effective exchange
of musical innovations. For a long time,
Ukrainian music reflected Western trends in song
themes, rhythms, and popular musical styles. It is
worth noting that the demand for Ukrainian
music increased after Russia's military
aggression, as Russian music was banned.
Recent studies, such as Dovzhynets et al., (2022)
and Vashchenko et al., (2022), have shown that
contemporary Ukrainian music promotes
national unity and solidarity and contains some
manifestations of pacifism.
Kholjurayevich & Madaminovich (2021)
investigated the role of musical art in the process
of rooting the concept of national independence
in the minds of the younger generation. Krechko
& Sokolova (2021) described the role of flash
mobs as modern types of presentation of musical
products that increase the interest of modern
audiences in academic choral art. We believe that
such events help to unite people, introduce them
to the achievements of musical art, and promote
the development of certain social values, such as
solidarity and unity. Transformations in the
attitude towards music as a cultural achievement
of a particular national state tradition are
described in Lum (2016). This researcher
operates with such important social criteria as
nostalgia, cultural heritage, and national identity,
which have been important in music for
centuries. The peculiarities of the development of
Lithuanian musical art were described by
Petrauskaitė (2023). This researcher described
the role of Lithuanian societies as expressors of
the development of national musical culture and
statehood. Music has a significant impact on
human development and life satisfaction, starting
from early childhood. Music has been shown to
have far-reaching neurological benefits, is
ubiquitous in modern cultures, and leads to an
integrative understanding of interdisciplinary
concepts and symbolic systems (Scripp &
Gilbert, 2019). Thus, from the perspective of
21st-century science, humans have evolved to the
point where the universal ability to create and
respond to music makes musical growth an
inseparable category, and thus an important part
of individual development.
Methodology
Research design
This study will use a mixed-methods research
approach to characterise the social values