− Economic Conservation Approaches
There are different measures that have been
implemented by the Saudi Tourism Authority to
enhance the economic return of the conservation
of the area, one of the key approaches is the
adaptive reuse of some of the key buildings
within the district by turning an old, abandoned
building into boutique hotels, museums, and
stores to showcase and sell artifacts (Bagader,
2016). Examples of the buildings are as follows:
• Bait Nassif, is a historical building, built in
1872, The government acquired the
ownership of the building in the 1980s and
turned it into a museum showcasing the
history and culture of the place as the house
hosted the founder of the country during the
early days of his rulership.
• Bait Matbouli, which was once a traditional
family house, has been turned into a center
for Arabic Language and Culture that offers
courses in Arabic language and culture.
• Altayebat International City is a complex of
historical buildings that were turned into a
museum for Islamic art and culture.
• Al-Balad Theatre, which was originally a
traditional market, and has been adopted
later on and it now serves as a cultural center
and theater hosting concerts, performances,
and other cultural events.
Those are some of the examples of buildings that
were adopted and rehabilitated to serve a
different function than their original one, and that
enhances the economic status of the area by
generating income via hosting those events and
attracting local as well as international visitors.
Findings
The strategies adopted for the heritage
conservation of Al-Balad have significantly been
elevated prior to and post the announcement of
Vision 2030 (Ghazzeh, 2020) of the country
which one aims is to preserve the city’s historic
and cultural heritage which primarily includes
Al-Balad as a UNESCO World Heritage Site, the
goals include restoring and preserving its historic
buildings, rehabilitating the infrastructure,
promoting tourism, and developing a sustainable
management plan to ensure its sustainability and
longevity.
In terms of social conservation and due to the
measures adopted the following results have
been registered.
• The number of people visiting Al-Balad has
increased by 50% (Waheeb, 2022) since the
conservation of the heritage area has started,
and the average length of stay has increased
by 20% (Heba, 2022) and that’s an
indication that people spending more time in
the outdoor places within Al-Balad which
subsequently increase the social interaction
among them.
• The awareness and pride of the local
residents of Jeddah have increased as a result
of including them in the decision-making in
regard to the conservation of the old city.
According to a study by Jeddah’s
Municipality, 70% of the residents
expressed pride in their culture and heritage
after the conservation (Waheeb, 2022).
• The sense of community and belonging has
increased among the residents by 70%, and
60% of the residents said they are more
likely to participate in community events
due to the readiness of the place and the
conservation measures that have been
adopted (Ghazzeh, 2020).
On the other hand, and in regard to the economic
aspect, a number of improvements and
developments have been observed and registered
in varying studies. Following are some of the
outcomes related to the economic aspect of the
conservation:
• The conservation has helped in increasing
the job opportunities which increased by
50% since the conservation project launch
(Waheeb, 2022), and the average salary
within its premises has increased by 20%
due to the increasing demand and thriving of
the economic cycle. The number of shops
and kiosks has increased by 41.7% from
1,200 stores prior to the conservation project
to 1,800 stores and kiosks currently
(Waheeb, 2022), aside from the temporary
kiosks that are set during organized events
throughout the year.
• The property value and demand have
increased as well due to the conservation of
the historic district, in a study conducted by
Jeddah Municipality, it conducted that the
property average value in Al-Balad has
increased by 50% since 2009, and the
property sold has increased by 30% since
that time which is unprecedented as the area
was considered unfit for living due to the
lack of the basic services and infrastructure
(Ghazzeh, 2020).