rules of election campaigning on the Internet and
social networks, which is used by influential
politicians. In 2016, on the eve of the presidential
election, the University of Wisconsin-Madison
created “The Fact Checks”, the content of which
consists of students and professors checking
local politicians. Students from the University of
Cologne founded the “Faktenzoom Project”,
which aims to analyze statements made by
politicians on the eve of an election. At the same
time, some leading European states prohibit paid
campaigning on certain Internet resources and
television. We are talking about such states as
France, Denmark, Belgium, Britain, Germany,
Sweden, Switzerland, etc. This is due to make the
electoral process as transparent and fair as
possible. Such a ban was caused by
considerations about the violation of the
principle of equality of candidates: the rich have
much more opportunities and resources to
distribute advertising, and the election campaign
is transformed into a “confrontation of financial
weapons”. In addition, in most European states,
television channels must serve an equal amount
of free airtime to each candidate. At the same
time, in France, 6 months before the election, any
paid advertising in any type of media is banned
(Hirst, 2018). For this reason, to counteract
manipulation, public policy must first rely on
journalism and media literacy, where the former
acts as an activity to gather and release
information in such a way as to organize the news
chain.
Conclusions
Therefore, Internet journalists have opportunities
to manipulate public consciousness, but also to
resist such influences. An important means of
resisting manipulative influence is to resort to
internal critical thinking and to acquire media
literacy and media competence skills. This will
allow us to analyze information, find
contradictions in it, and interpret it. An important
internal way to fight against manipulation is a
balanced emotional state because articles on the
Internet and comments on them can irritate, sow
discouragement and neglect, and perceiving
materials rationally and impartially will help to
combat the distortion of information.
Modern mechanisms for countering
manipulation in journalism also include fact-
checking, which describes not only individual
users, but also special groups of persons who
leave themselves for the purpose of countering
manipulation in the information space. Separate
mechanisms of resistance to manipulations in the
Internet media are verification of photo and video
content, as shown in the study, it can be carried
out on many free online resources. Note the
prospects of a legal response to manipulative
actions, which, however, require further
consideration through the discussions of
scientists regarding deliberate manipulation and
freedom of speech.
The experience of European countries in creating
fact-checking organizations is important for
Ukraine: they are created not only at the level of
public media structures, but also on the basis of
universities, involving active young people in
this activity.
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