Visually-shaped memory (examining of
paintings, exhibitions, preparation of
presentations) practically is the characteristic of
the designers.
In addition, reports on students’ scientific
conferences, the current lectures, round tables, if
they are not accompanied by presentations, are
understood too complicated and received without
interest. It proves: future specialists have become
more visually-oriented. To sum it up, we believe
monologue-presentation of future designers
becomes the leading challenge in their studying of
foreign languages.
Therefore, the key to the effective and successful
formation of professionally-oriented foreign-
language communicative competence is training
of professionally-oriented monologue-
presentation.
The relevance of the research is defined by a
number of factors: * the social order of society to
train professionals capable for professional
communication in a foreign language; * the
contradiction between the requirements specified
in the program documents for the English-
language training of future designers, and the
current state of English-language training in non-
linguistic higher education institutions; * the
demands of future designers to master
professionally-oriented foreign-language
monologue-speech for effective professional
communication and insufficient development of
problem in scientific, methodological and
practical plans (Nikolaeva, 2003, 2013; Bakaeva,
Borisenko & Zuyenok, 2005; Bigych, 2013, Law
of Ukraine № 1556, 2022).
The purpose of the article is to ground the
methodic of monologue-presentation training of
future designers. This practice-oriented methodic
accounts for the novelty of the present research. It
was hypothesized that the development of
foreign-language learning materials based on
proposed methodic is the most efficient and
convenient way to master foreign-languages
communicative competence, and also
intercultural communication competence.
Theoretical Framework
It is obvious, modern humanity faces many
problems of existence: lack of food and the threat
of famine in Africa, India, Pakistan; modern
territorial wars and their terrible consequences,
when people lose homes, dreams for the future
and every day wake up without heat, water and
electricity. And at such time personal
development, motivation, self-education,
psychology, public speaking, career development,
successful investment presentation are the most
relevant topics for humanity.
It is precisely in such a difficult time, Ukrainians
watch lectures by the best speakers between
black-outs: Michelle Obama, Elizabeth Gilbert,
Dan Ariely, Adam Grant. The purpose of their
speeches is “get inspired, share, create and
consume consciously!” These authors share the
techniques of a successful speech: how to
formulate the content and effectively convey your
opinion to the audience.
Some people are such good speakers that their
words leave a deep impression on our
consciousness. Listening to them, we feel
ourselves inspired and confident to take on the
challenges that the life throws at us.
Such people bring positive energy and good
moods into our lives. It’s no wonder, then, that
such talent is coveted all over the world.
The best highly-paid motivational speakers in the
world (Tommy Robbins, Cary Vaynerchuk, Grant
Cardone, Arnold Schwanneger, Deepak Chopra,
Nick Vujicic, Robin Sharma, Brian Tracy, Les
Brown, Zig Ziegler) evoke us with optimistic
feelings such as happiness, hope and joy. It helps
to increase productivity, commitment, enthusiasm
and determination to succeed. That is why, the art
of oratory, a successful business presentation is
considered the target tasks of modern reality, a
challenge of the life.
Modern design is aimed at meeting the maximum
number of needs of the most diverse categories of
consumers: from a bottle of perfume and the
convenience of baby diapers to formidable aircraft
and armored vehicles. The severity of economic
indicators is compensated by the specialist’s
imagination, his knowledge and creativity, which
are based on artistic-graphic, engineering-design
and intellectual-communicative abilities.
In Ukraine, the system of higher education is
being updated, aimed at entering the world
educational space. The context of this process
consists of plural-lingual and intercultural
approaches focused on the student (Law of
Ukraine № 1556, 2022).
Currently, the teaching of foreign languages in
domestic non-linguistic institutions of higher
education is oriented towards professional goals –
LSP (Language for Special / Specific Purposes).
This is the way to professionally oriented training