traditionally attributed to a man: efficiency,
enterprise, practicality, aggressiveness, activity,
ambition. Hence Ivan's opposition to his older
brothers, who are not devoid of selfishness and
know what they want from life. Ivan is often
endowed with qualities traditionally attributed to
women: craving for creativity (playing the harp,
pipes, etc.), compassion and altruism, naivety
and trustfulness, lack of initiative, emotionality
and vulnerability, detachment from the outside
world. In the course of a fairy tale, such a
character often turns out to be as independent as
possible: he only passively accepts the help of
minor characters, due to which he succeeds. The
extreme case of such behavior is Emelya.
However, it is worth noting that most often an
infantile man has a certain ingenuity and
cunning, which helps him out. Deviant forms of
traditional male behavior are considered as
cognitive destruction, which is amenable to
correction (Lin et al., 2021; Qin et al., 2022).
Since at the end of the plot both of these
characters receive awards and recognition, and
often magically transformed, we can say that
their adventures are a kind of initiation
ceremony, after which they become real men in
the eyes of society. When describing a man, a
young man and even a boy, such evaluative
comparisons are added as strong, brave, brave,
dexterous, fearless, brave. So, in the Khanty fairy
tale "The Boy from the side where the sun rises",
the hero with the talking name Mosh-Ho / Man-
fairy tale meets a magpie. The bird liked the
courage of the hunter who went after the bride for
the unfrozen sea of Andra. Although the young
man was completely weakened on the road, he
suddenly became strong, having received a ball
of thread from a magpie, which he felt sorry for
and did not shoot at her with an arrow: "Then he
became strong, got up, threw a ball of thread.
And I ran after him." And the Chinese fairy tale
"Red Lily" describes the hard work of a young
farmer Dunlin, with whom a fairy falls in love for
his painstaking work: "The lily burns with red
fire, so the night has become bright as day.
Young man, you work day and night, The flower
fairy wants to help you!".
Semiologems (images-concepts) that form a
folklore-fairy—tale text (Shaheen et al, 2019)
objectify the mental attitudes and preferences of
the people/ "creator" (according to
Schleiermacer-Dilthey) (Nelson, 2010).
Therefore, it is legitimate to consider a fairy tale
as a source of latent meanings, the actualization
of which is due to their special role in providing
access to deep mental information. The image in
a fairy tale is the being of its concept — to "look"
at the form-image means to "see" the meaning-
concept: In images, the truth is still clouded and
covered because of the sensory element; it is
fully revealed to consciousness only in the form
of thought; the meaning is only the thought itself.
The use of the external and internal speech of the
characters is aimed at creating a psychological
and linguistic characteristic of the collective
image of muscularity (Pellerin, 2022). Many
fairy-tale and mythological heroes have become
iconic and symbolic in nature at the present time.
Such are, for example, the Emperor Huangdi, the
Jade Emperor, Khan Ablay, the prankster Aldar
Khose, the Prince Elisey, Ivan the Fool. As the
researchers explain, specific personality traits,
descriptions of environmental features, as well as
some factors affecting the behavior of the
characters, are transmitted through the evaluative
statements of the characters and the narrator's
comments. These components of internal and
external speech make it possible to determine:
the place of residence, the environment, gender,
age, personality traits (motivation, character,
emotional state, possible disorders, etc.), and the
specifics of behavior and activity.
Discussion
Scientists emphasize that speech is closely
connected with the mental life of a person, with
its manifestations, and, above all, with her
intelligence (Hancock et al., 2022), so the fairy
tale builds intellectual boundaries within the
framework of Good and Evil.
In the works devoted to the study of the portrait,
the issues of the formation and development of
the portrait description are touched upon
(Tevdoradze, 2020), the identification of
structural, syntactic and linguistic features of the
portrait (Tarabayeva et al, 2017; Kenetova et al,
2022), the development of typology of portrait
descriptions (Brugué and Llompart, 2020; Dan,
& Kauffmann, 2013), an artistic description of
the collective image of a man in fairy-tale
discourse (Bertrand, 2020; Luthi,
Erickson,1987) and in cinematic discourse
(Ruan, Karabulatova, 2021) as a new translator
of mythologies (Karabulatova, Khachmafova,
Bricheva, Nescheretova. & Bersirova, 2015).
The problem of psycholinguistic description of
the features of the image of a man in traditional
folk tales is in the focus of attention of specialists
in gender studies (Bertrand, 2020; Ellemers,
2018; Dan, & Kauffmann, 2013), psychology
(Fischer, 1963; Jorgensen, 2018; Luthi,
Erickson, 1987), media linguistics