opening ample opportunities both for business
representatives and consumers
(Morant-Martínez, 2019).
In recent years, tourists got used to services
providing booking processes of travel tickets
(AviaSales, Avia.tutu, etc.) and accommodation
(Booking.com, AirBnB, Ostrovok.ru, etc.),
search for excursion offers (Tripster.ru,
Sputnik8, WeAtlas.com, etc.) and so on. At the
same time, we now hear the proposals to create a
national tourist and hotel ecosystem in Russia. In
particular, in 2020 М.А. Morozov and N.S.
Morozova gave voice for digitizing state
services, i.e. to create a unified digital ecosystem
of the state “instead of isolated separate
information systems of federal departments,
regional authorities and state services” and
combine it with the national ecosystem of
tourism and hospitality with different business
proposals under terms of public-private
partnership (Morozov & Morozova, 2020). The
idea is clear as not only the services of
transportation, accommodation, meals,
entertainment, etc. are in demand in tourist and
hotel sphere but also state services. Moreover,
even then the Chairperson of the Committee on
Social Policy of the Federation Council
I.Yu. Svyatenko declared, “The government sees
the need in unified digital tourist contour” (it was
said about Russpass project). At the same time,
Rostourism promoted the tourist website Russia.
Travel (Korolev, 2020).
The situation became complicated in 2022 when
a number of habitual foreign services left Russia
(Booking.com, AirBnB, etc.). In business mass
media we came across the opinion that 1) there is
no point in letting them back to our market
(“nobody will entrust again the data of Russian
citizens to unreliable partners”), 2) there is no
need to try duplicating the services, which left
but it is better to create something that was
created in no state of the world – own digital
tourist ecosystem (this is “a difficult but quite
realistic task”) (Golovina, 2022).
The endeavors in system tourist industry are
realized. The service Russpass is being adapted
to new conditions. In summer 2022 Russpass
launched the project “We are opening Russia
together” with SberStrakhovanie – Sber’s
daughter company (Vedomosti, 2022). From the
information website, Russia.travel has been
converted into the interactive digital platform
(Interfax-Tourism, 2022). Other participants of
the service market are getting more active. For
instance, a part of online platform Ozon, the
service Ozon Travel, which has been rendering
the services of booking travel tickets for several
years, has later started rendering insurance
services, and in April 2022 declared about
launching the hotel booking service “in the short
term” (Chupanova, 2022). The services of
booking travel tickets and accommodation are
provided by the resource Yandex Puteshestvia.
As we see, the process is going on, though there
is room for improvement. Some experts affirm
that digital tourism, despite the solutions for b2c-
segment having emerged long ago, are still “in
embryonic stage”, since all projects are
concentrated on the limited number of one and
the same functions (Solvyova, 2022).
The digitalization of regional tourist industries is
an important trend. Interesting projects exist. For
example, the mobile reference guide “Altai
Today” with a long list of services was developed
in the Republic of Altai: booking of hotels and
excursions, booking of transport and tours from
travel agencies, assistance in working out
walking, bicycle and automobile routes linked to
the map, provision of information about sights,
weather, recreation facilities, prices for services,
etc. (Altai Today, 2022). This is an example of
individual initiative. The ideas of bigger players
are implemented. Thus, several cities and regions
started building up the digital ecosystem based
on the information web-portal, mobile
application for iOS and Android and software for
interactive city panels from the company
“Rusatom Infrastructural Solutions” (RIS, a part
of State Corporation “Rosatom”). As it is
indicated in the project presentation, the
information portal is “out-of-the-box” solution,
i.e. the customer specifies the brand book content
and decides himself what content should be
uploaded into the system (Solvyova, 2022).
The Republic of Bashkortostan participates in
Russian digital tourist projects (Russpass,
Russia. Travel, etc.) but there is no regional
ecosystem of tourism and hospitality in the
region. There can come up the question: Why do
we need it, if the information about Bashkiria is
accessible for millions of visitors of major digital
resources? We think we need it.
First of all, the content from the region is
prepared for the large system in compliance with
the parameters set up in this system. In the
regional system there can be own approach to
forming the list of services and, consequently, to
partners’ business offers (Markelova &
Khairetdinova, 2022).
Secondly, digital technologies allow the system
owner to receive data necessary for creating a