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/ August 2022
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DOI: https://doi.org/10.34069/AI/2022.56.08.19
How to Cite:
Andrushchenko, V., Yershova-Babenko, I., Kozobrodova, D., Seliverstova, A., & Lysakova, I. (2022). Digitalization of society:
implications and perspectives in the context of the psycho-dimensionality of social reality / psychosynertics. Amazonia
Investiga, 11(56), 183-195. https://doi.org/10.34069/AI/2022.56.08.19
Digitalization of society: implications and perspectives in the context of
the psycho-dimensionality of social reality / psychosynertics
ЦИФРОВІЗАЦІЯ СУСПІЛЬСТВА: НАСЛІДКИ ТА ПЕРСПЕКТИВИ У
КОНТЕКСТІ ПСИХОВИМІРНОСТІ СОЦІАЛЬНОЇ РЕАЛЬНОСТІ /
ПСИХОСИНЕРТИКА
Received: June 9, 2022 Accepted: October 10, 2022
Written by:
Andrushchenko V.83
https://orcid.org/0000-0002-7997-5913
Yershova-Babenko I.84
https://orcid.org/0000-0002-2365-5080
Kozobrodova D.85
https://orcid.org/0000-0001-8882-2364
Seliverstova A.86
https://orcid.org/0000-0001-8927-6334
Lysakova I.87
https://orcid.org/0000-0002-4531-6514
Abstract
The purpose of this article is to analyze the
process of «digitalization» of modern society
from the point of view of psychosynergistic
approach, psycho-dimensionality of social
reality as subjective association of people. The
concept of «digitalization» is used mainly in
scientific and philosophical publications where it
is presented as a modern «world trend». The
concept of «digitization» is associated with
profound changes in the social life of a modern
person who in the near future will be in a fully
digital world where every aspect of his life will
be deeply influenced by digital data: how people
will communicate and relate to each other; how
they will work, learn, stay healthy and participate
in politics and the economy. The introduction of
digital technologies promises, on the one hand,
enormous benefits for better health, more
efficient social mobility, more efficient use of
energy, more business and more prosperous
companies, etc. But it is also obvious that such a
fundamental social transformation will have
certain complexities of an individual, intra-
psychic nature, i.e. that unexpected challenges
83
Doctor of Philosophy, Academician of the Academy of Pedagogical Sciences of Ukraine, rector of the National Pedagogical
University names M.P. Drahomanov, Ukraine.
84
Doctor of Philosophy, professor, National Pedagogical University names M.P. Dragomanov, Ukraine.
85
PhD in Philosophy, psychologist-consultant of CC «Alfalogia», Ukraine.
86
PhD in Philosophy, Lecturer, International Humaniterian University, Ukraine.
87
PhD in Philosophy, Assistant Professor, National Pedagogical University names M.P. Dragomanov, Ukraine.
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and problems that did not exist before have
already arisen and may arise further. The main
theoretical base of the research are scientific and
philosophical publications devoted to the
problem of «digitization» and its influence on
social life in English and Ukrainian languages. In
the works of Ukrainian researchers, attention is
mainly paid to economic and technological
aspects of «digitalization», but we propose to
solve this problem with transdisciplinary
approach in which the efforts of scientists from
different fields of knowledge (humanities,
doctors, psychologists, representatives of
computer sciences, etc.) will find general
recommendations and regulations, which will
help to adapt the person in new social conditions
«digital society». One such transdisciplinary area
could be psychosynergetics, as a post-non-
classical area of knowledge that implements
synergistic and other ideas.
Key words: digitalization, digital society, digital
transformation, psychosinergetics, psycho-
dimensionality.
Introduction
The main criterion of the social level of modern
society, which is defined as a «digital society», is
the level of development and introduction of
digital technology. It continually and each time
dramatically change the social reality. A
qualitatively new stage of social development is
at the same time global in nature and implies the
complete transformation of society through
digital technologies based on networks at
different levels.
Such networks, in turn, collect, process, generate
and distribute information through the following
levels of global telecommunications networks.
Therefore, in the context of psychosynergetics
and psycho-dimensional social reality «digital
society» can be characterized as a network «non-
human society», rather than simply «information
society», because in most cases, the decision is
made by an algorithmized electronic digital
device, not by the person himself. Such a
decision is devoid of emotional, personal
subjectivity and other peculiarities of the person
and his communication («human factor»).
The construction of the «digital society» depends
mainly on the «digital economy», which is today
assessed as one of the emerging concepts of the
economic development of any society, including
Ukrainian. The concept of the «Digital
Economy» first appeared in Japan in the 1990s.,
but in the West the term became known, thanks
to Don Tapscott’s book «The Digital Economy:
Promise and Peril in the Age of Network
Intelligence» (Tapscott, 1996). It addressed the
question of how the Internet will change the
conduct of business around the world, what a
new «digital» civilization will be. The idea of the
«digital economy» comes from a concept known
since the 1960s: initially it was the theory of
D. Bell about «information economy» (Bell,
1973), later transformed into the concept of
«network society» or «network economy»
M. Castells (Castells, 2000). In the years since
the introduction of the concept of the «digital
economy», many researchers have made
adjustments to the definition of this category.
The definition proposed in Savchuk’s thesis can
be taken as a basis: «The digital economy is a set
of relationships that evolve in the process of
production, distribution, exchange and
consumption, and is based on online technologies
and aims to meet the needs for life’s benefits,
which in turn, implies the formation of new ways
and methods of business management and
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August, 2022
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requires efficient state regulation» (Savchuk,
2021, 53).
Today «digitalization» of the economy and
society as a whole has become one of the priority
tasks that are being solved at the state level as
well. Since 2019, we have been implementing the
project «Digital State», which aims not only to
create the best conditions and opportunities for
online access to all public services, but also to
build a deeply integrated single digital system of
government (Diya, 2019). Moreover, the need to
modernize Ukraine’s economy and the new
strategic goals and ways of developing it were
elaborated in two fundamental concepts:
«Ukraine-2030». The strategy of change of the
future » (National Institute of Strategic Studies,
2020), which is formulated in the National
Institute of Strategic Research, and «Ukraine
2030E - a country with a developed digital
economy» from Ukrainian Institute of the Future
(Ukrainian Institute of the Future, 2021). The last
document notes, that in Ukraine it is necessary
for successful future development realization of
«digital society», i.e. introduction of digital
technologies in all spheres of life: from
interaction between people to industrial
production, from household goods to children’s
toys, clothing, etc. This is the transition of
biological and physical systems to
cyberbiological and cyberphysical (physical and
computational) connections. Transition of
activity from real world to virtual world (online)»
(Ukrainian Institute of the Future, 2021).
This is a complete «digital transformation» of the
entire Ukrainian society and its main spheres:
digital transformation concerns economic and
social consequences of digitalization. Data is at
the heart of the digital transformation. Today, the
capacity to receive and manage data is growing
rapidly, thanks to the spread of devices, services
and sensors throughout the economy of the State
and society. This phenomenon has been
described by such terms as Big Data and Internet
of Things, IoT («Internet of things»)»,
Blockchain Technology, etc. Thus, the problem
of «digital society» for Ukraine is dealt with
through the development of «digital economy»,
which is aimed ultimately at economic growth,
improvement of the level of well-being of the
society, as well as improvement of the living
conditions and self realization of the person. In
other words, today it is meaningful and its socio-
philosophical understanding is relevant.
In the West the process of «digitalization», from
the economic sphere to the sphere of personal life
of a person, is subjected to thorough research and
comprehensive study by various scientists, both
sociologists, psychologists and philosophers, as
well as representatives of the business world and
IT-technologies. The general trend of these
studies is the definition of «digital» as a complex
but irreversible process in which both positive
and negative aspects of the large-scale
introduction of «digital technologies» into the
life of a person are highlighted.
The purpose of this article is to analyze the
process of «digitalization» of modern society
from the point of view of psychosynergistic
approach, psycho-dimensionality of social
reality as subjective association of people. In
order to achieve this goal, it is necessary to solve
the following tasks: 1) to identify the main
meanings of the term «digital society» and its
synonyms «didzhitalizatsiya», «didzhitizatsiya»,
«otsifrovka»; 2) to consider the main vector of
development «digital» society and to define the
essential approaches to its conception; 3) to
identify positive and negative aspects of the
influence of «digital» technologies on the mental
health and psycho-social life of a person. Some
negative aspects are already visible and may pose
a threat to the life and health of society in the
future, based on psycho-dimensionality as a
determinant of the quality of the human being
(personality), world view and methodology
represented by the category of integrity,
conception «brain-psyche(mind/consciousness
... )», conceptual model «whole-in-whole»
(Yershova-Babenko, 2017; 2019a).
Theoretical basis
The main theoretical base of the research are
scientific and philosophical publications devoted
to the problem of «digitization» and its influence
on social life in English and Ukrainian academic
researches. The relevance of the topic of
«digital» of modern society in the West today is
not in doubt. Interest in this topic has grown
gradually since the last decades of the last
century, i.e. with the spread of new information
technologies, the scope of which is growing
steadily and this exponentially increasing
development, has actually led to the creation of
the term «digitalization». Meanwhile, as noted
by the authors of the article «Digitization:
Literature Review and Research Agenda» (Reis
et al, 2020), the theoretical basis of «digitization»
has not yet been sufficiently investigated (Reis et
al., 2020, 452). There is not yet a «clear
definition of the conceptual domain, nor a short
bibliometric analysis of each term» that is used
by different researchers when considering the
«digital» process, because researchers from
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different fields of knowledge are characterized
differently (Reis et al., 2020, 447-448).
In Ukraine the concept of «digitalization»
appeared relatively recently in scientific and
philosophical publications, normative documents
and mass media as a translation of the English
term «digitalization», which, however, allows
also a number of synonyms («didzhitalizatsiya»,
«otsifrovka», «didzhitizatsiya» etc.). Therefore,
it is important for domestic philosophy to
distinguish them in terms of terminology
because, despite their common origin, there is a
marked difference between them. Moreover, the
authors of the above-mentioned article admit that
they used only English-language sources,
excluding all others (Reis et al, 2020, 452).
Therefore, our research is aimed at filling a gap
on this topic regarding Ukrainian-speaking
publications.
Particular attention is paid in the Western
scientific literature to the analysis of the
consequences of «digitalization» on the social
life of the person and society, which, as today
most researchers believe, are diverse and
versatile (Lanier, 2013; Mejias, and Couldry,
2019; Plesner, and Husted, 2020; Zuboff, 2019),
ect. Moreover, some Western authors state that
there are negative trends of «digitalization»,
some of which are of serious concern, as they are
little visible to researchers (Tritin-Ulbrich,
Scherer, Munro & Whelan, 2021, 9).
The Ukrainian-language philosophical and
scientific literature also addresses issues related
to positive and negative influences of
«digitalization», with special attention paid to the
latter (Danyl'yan, 2020). For example, some
researchers believe that at present
«digitalization» in Ukraine is carried out by the
authorities inefficiently and inconsistently,
which discredits her idea as a whole (Holionko &
Ivanova, 2017). Criticism of the pace and
directions of «digital» in Ukraine is also devoted
to the publications of I.V. Dul's'ka, N.G.
Holionko, T.A. Soboleva and others (Dul's'ka
2019; Holionko, Soboleva, 2021). The
researchers also pay attention to the regulatory
and legal nature of the introduction of «digital
technologies» (Digital and Human Rights, 2021;
Petryshyn & Gilyaka, 2021). The issues of
«digital education» are dealt with in the works of
Victor P. Andrushenko, who proposes the term
«informatization of education», referring to the
introduction of e-learning, cloud technologies,
etc. in the education (Andrushchenko, 2021,
416-465).
On the other hand, the philosophical analysis of
«digitization», which is represented in the works
of T. Burlai, A. Hrytsenko,
I. Yershova-Babenko, A. Litvinov,
O. Pishchulina, A. Halaspis
shows that the processes of introducing «digital»
into all spheres of a person’s life have a
noticeable influence on his or her identity, mental
health and development because «the person
becomes a bio-techno-social being, substantially
changing the parameters of life activity, creating
not only previously unseen possibilities of
progress, but also generating and increasing risks
of instability» (Hrytsenko & Burlai, 2020, 28).
In the philosophical literature, the problems of
«digital» are considered as problems of
development of «digital»/ «information» culture
which has qualitatively different from the
previous type of culture and sets new
requirements to the person (Lugovsky O, 2019;
Litvinova, 2016). Also researchers turn to
different aspects of understanding new
characteristics and qualities necessary for a
person to live in «digital culture». In this
connection the concept of «digital person»
appears (Goncharenko, 2019; Dz'oban', 2021).
«In the Ukrainian language the word «digital
person» is a neologism, synonyms, which are the
concepts «information person» (homo
informaticus) and «network person» (Dz'oban',
2021, 13). The main direction of these studies is
related to the formation of personality in
«information/virutal culture»: «digital person» -
is a new stage of human development as the main
object and subject of information relations in the
information society in the last stages of its
development» (Dz'oban', 2021, 13).
Thus, at the present time in Ukraine there is a
lack of research works that address issues of
social and philosophical understanding of the
consequences of «digitization» for a person, his
qualities and psycho-social aspects, which is
undergoing significant changes in the new
environment. The appeal to psycho-synergetics,
in which a new theoretical model of the psyche is
presented, is therefore justified and relevant. In
general, the psycho-synergistic approach is
aimed at solving the problems of the human
ecology, its psyche and its adaptation to modern
social changes and transformations. The author
of the idea of synergy as a general scientific
program and the founder of the Ukrainian
Synergistic Society is I. S. Dobronravova
(Dobronravova, 1990; 2004), the founder of
psycho-synergetics and the founder of the
Odessa branch of society, Scientific-
philosophical and psychological synergistic
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school is I.V. Yershova-Babenko
(Yershova-Babenko, 2020). Within the
framework of psycho-synergetics, as a post-non-
classical field of research that develops at the
intersection of psychology and synergetics, it is
not only possible to undertake theoretical and
methodological analysis related to the
identification of a particular social-related
phenomenon philosophical problem, but also
practical recommendations to solve it.
Methodology
In the article the logical-historical approach was
used to analyze the concept of «digital» and
synonymous to it concepts. In addition, it
presents the latest holistic approach to the
analysis of human psyche as indivisible unity,
natural integrity, expressed by the concept of
«brain-psyche (mind/consciousness...) and the
model «whole-in-whole». An integrated
approach based on general scientific and
philosophical methods of research (analysis,
synthesis, generalization, synergis, etc.) was also
used to identify the main ways of developing
«digital society», its understanding and
understanding from the standpoint of social-
philosophical analysis. Systemic and synergistic
approaches were used to analyze various aspects
of the influence of «digital» on the person and his
individual personal, intrapsychic and social life.
A transdisciplinary approach based on the
measurement of the object of the study has also
been used, which has made it possible to present
the phenomenon of «digital society» as a whole
process in different dimensions (intrapsychic and
extrapsychic) and taking place at different levels
(social and personal).
Results and Discussion
The concept of «digitalization» is associated with
profound changes in the social life of a modern
person who in the near future will be in a
completely digital world, or «digital-society»
(Yershova-Babenko, 2020) where every aspect
of his life will be profoundly affected by digital
data: how people will communicate and relate to
each other; how they will work, learn, stay
healthy and participate in politics and the
economy. The introduction of digital
technologies promises, on the one hand,
enormous benefits for better health, more
efficient social mobility, more efficient use of
energy, more business and more prosperous
companies, etc. But it is also obvious that such a
fundamental social transformation will have
certain complexities of an individual, intra-
mental nature, i.e. that unexpected challenges
and problems that did not exist before have
already arisen and may arise further. For
example, differences between individual social
groups and individuals in access to and control
over digital data (the Internet) are already
evident. Also, undoubtedly, that there are
problems of a general philosophical nature that
are related to a new understanding of nature and
qualities of man, his place in the «digital» world:
what it means to be human when we share the
world with complex artificial intelligence; how
the human psyche can cope with a huge amount
of data, how to find among them reliable and
reliable knowledge and many others.
According to R. Romansky, digitalization
includes the following spheres of activity of the
society and the person: e-access, e-society,
e-policy, e-democracy, e-voting, e-inclusion
(Romansky, 2021). Thus, the introduction of
digital technologies may eventually lead to a
high-tech and robotic society in which artificial
intelligence plays a very high role and in which
many of the basic characteristics of today’s
society are changed. As noted in article
I.V. Yershova-Babenko: «at the turn of 2021 of
the 21st century... It is clear that a completely
different, new scientific picture of the world is
emerging. It does not question the model of
nature ... A fundamentally qualitatively different
component - «digital», symbolizing non-living,
non-biological» (Yershova-Babenko, 2020, 53)
quickly entered it. As a result, a digital
«civilization» emerges as qualitatively
fundamentally new and substantially different
from all previous types of civilizations
(Yershova-Babenko, 2020, 57). This also means
that at present the process of «digitalization» of
the economy, society and culture, which is
proposed to be carried out both on a global scale
and at the level of individual position, is still at
an early stage, and its development will take
place in the coming decades.
Therefore, the use of the concept of «digital»
needs to be clarified and conceptualized. Today
in scientific and philosophical literature there is
no common understanding of such phenomenon
as «digitalization», «digital transformation», and
even «digital economy», but there are many
interpretations of them, represented by different
approaches and fields of knowledge:
technological (engineering), economical, social
and philosophical approaches (Rudenko, 2021,
9). Each of them presents a different
understanding of the «digitalization» process and
highlights its significant sides and aspects, and
analyses the characteristics of the «digital
society». Our study compares the understanding
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of the «digital» process and its consequences by
analysing scientific publications on these key approaches. We end up with the following
pattern.
Dia. 1. Approaches to research of concept of «digitization» in scientific publications in Ukraine for
2019-2021
Highlighting these four approaches, in which
today’s issues of «digitalization» are actively
discussed, shows that the largest number of
scientific publications are in the «economic
sciences and business», in which «digital
economy» is used in addition to the concept of
«digital economy» and «digital transformation»
(33 out of 80). Next in «engineering and
computer sciences» the issues of transition to
digital technologies and the technologies
themselves are actively discussed, which
constantly increase and expand depending on the
scope of application. These sciences contain
descriptions of technologies and possible ways of
developing them, with an emphasis on their
effectiveness and positive effects (28 out of 80).
A much smaller number of publications are in the
social and legal sciences (15 out of 80).
The main topic of discussion in this sphere is the
consequences of «digitalization» in the legal
field, since this becomes a completely new and
unexplored area when legal relations, actions and
subjects (including state authorities and
administration) virtualization, i.e. from the realm
of physical reality to the realm of virtual reality.
Finally, the philosophical approach discusses
anthropological consequences of «digitalization»
affecting the identity, mental life and self-
development of a person, which changes in the
process of interaction with «non-human»
devices. However, the small number of
publications on this topic (7 out of 80) indicates
that nowadays in Ukraine attention is focused on
practical effects of «digital» rather than its
influence on the psyche and health of the person.
The data in this diagram can be compared with
the data given in the aforementioned survey
«Digital: Literature Review and Research
Agenda» (Reis et al, 2020) for English-language
sources. As a result, we find that in general the
distribution of the relationship between different
sciences in the study is similar, except for some
differences.
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Graph 1. Comparison of research on the problem of «digital» in Ukrainian-language and English-language
publications for 2019-2021.
Quoted from Reis, J., Amorim, M., Melão, N., Cohen, Yu., & Rodrigues, M. (2020). Digitalization: A
Literature Review and Research Agenda, p. 449
The English-language publications present a
more rigorous differentiation of the fields of
knowledge that investigate «digital» problems,
i.e. each area is divided into more specific and
separate disciplines. However, the small number
of publications on this topic (7 out of 80)
indicates that nowadays in Ukraine attention is
focused on practical effects of «digital» rather
than its influence on the psyche and health of the
person. But the sector of social knowledge in
English-language publications (32%) far exceeds
the number of Ukrainian-language publications
(15%), which shows that in Ukraine social issues
of influence of «digital technologies» are today
paid little attention. With regard to the
Philosophical approach, we see a difference in
numbers in favor of Ukraine: English language
(3%), Ukrainian language (7%), but there is an
important qualitative difference in what is
relevant to the field of philosophy in Ukraine and
in the West. In addition, in Western sources there
are disciplines which in Ukraine do not address
the problems of «digital» - it is the sciences about
ecology and environment. While in the West they
actively investigate the problem of «digitization»
(7%).
In general, in terms of the meaning of the term
«digitalization», it is necessary to refer to the
sections of the Gartner Glossary dictionary
devoted to new technologies, it is possible to
distinguish two basic terms related to «digital»:
«digitalization» means the use of digital
technologies to change the business model and
provide new opportunities for income generation
and creation of value; it is the process of
transition to digital business», as well as
«digitization» - «otsifrovka», the transformation
of different kinds of information into «digital»
form (Gartner (n/d)).
Thus, it is possible to talk about two processes
that express differently the process of using
«digital technologies» in recent decades, and
about the lack of attention to human processes in
the course of digitalization. Thus, the first of the
named - «otsifrovka»/ «digitization» is the
beginning of the introduction of digital
technologies in wide circulation and is connected
only by processing of various information, which
needs to be translated into a new format for its
transfer and storage. In fact, it is only a narrow
field of digital application, with which experts
are mostly familiar, but which, one way or
another, is still evolving. The second term of
named - «digitalization»/ «tsifrovizatsiya»
emerged much later and envisaged initially the
transition to the introduction of «digital
technologies» into business and
entrepreneurship. But as technology developed,
it became clear that a global penetration of
«digital» in all spheres of society and human life
became inevitable.
In this context, we can talk about two stages of
«digital transformation» of modern society:
1) emergence and implementation of «digital
technologies»; 2) global «digital transformation»
of society. With regard to the latter process, the
term «digitalization» arises, since at the previous
level it was only information processing. So to
this second stage is the concept of
32
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20
38
15
3
35
41
0
5
10
15
20
25
30
35
40
45
Social Philosophical Ingineering and
Computer Science Business and Economy
Approaches
English-speaking Ukrainian-speaking
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«digitalization» and its synonym
«tsifrovizatsiya». The first term occurs mainly in
Ukraine in normative documents and in mass
media publications, where it is mentioned about
«digitalization» as a process of transition to
«digital society», etc. (about «digital
transformation» of economy, public service,
education, medicine, law, cultural, etc.)
(Prokhorov, 2019). Once again, we see that in
this process there is a lack of attention to issues
that are human, human-dimensional and psycho-
dimensional - to the impact on mental health,
personal and value transformations (the value of
the human rather than information-digital-
technological, business-economic-model).
The concept of «digitalization» is used mainly in
scientific and philosophical publications where it
is presented as a modern «world trend» -
«digitization is the cause of global social
transformation... is the logical stage of
development of society, which in the field of
economic relations is expressed in the concept of
Industry 4.0. Increasingly, the strategic plans of
the countries mention the need to build a digital
society, development of the digital economy,
which features virtualization of all social-
economic, educational, social and political
processes» (Sokolenko, 2019, 167). Thus,
speaking of «digital» it is understood that its
outcome will be the construction of a new type of
society which is defined as «digital society»,
when the lack of emphasis on actual human
values, human-society (Yershova-Babenko,
2020).
In Ukrainian philosophical literature there are
different positions regarding the development of
this new type of society. Thus, A.V. Halaspis
notes that in the new society «otsifrovka of
existence» is taking place, meaning «victory over
space, since «digital» is indifferent to territory»
(Halaspis, 2006). Some authors consider that the
digital environment itself has no significant
impact on human development and psyche, it is
simply a tool that expands the human
functionality and effect of using this «tool»
depends on the person himself - whether it will
be beneficial to him or not (Bochelyuk, 2020,
104). Other authors, on the contrary, see
significant challenges and risks to the biological
nature of man in case he is completely immersed
in «digital-social». Thus, O. Litvinov warns that
it is necessary to «abstain from magic «digital»,
power of algorithms and regulations and
understand ethics «digital», to evaluate with all
responsibility digitalization not as a chance of
accelerated development through immersion in
virtual reality, and specifically as a challenge to
the natural, biological habitat of man as the basis
of possible destruction of biological and social
civilization» (Litvinov, 2020, 170). His views are
supported by A. Hrytsenko, T. Burlai, who note,
that «the technique penetrates the human
biological body not only as artificial organs, but
also as a carrier of information and a key to
information systems. In turn, biological
processes become components of technical-
technological processes of production»
(Hrytsenko & Burlai, 2020, 28-29). Hence, in the
end the question arises: «artificial intelligence
will become a servant or master of man?».
Indeed, regardless of the research specifically
devoted to the «digital society," different authors
raise the question of the impact of technology on
man and his ability: how should he change to
adapt in a new society, is man ever ready to live
in the «digital» world?
In this aspect there are several basic positions:
first, part of the researchers believe that «digital
society» creates much better conditions for self-
development and self-fulfillment of a person than
before. In other words, «digital person» (i.e.
person immersed in the world of new
technologies) is in a better position than today,
because «digital technologies» open up new
opportunities for him, develop new skills and
abilities in him, require a new type of thinking
and even a new type of identity. «The
identification of the modern person takes place
through its involvement in a sphere of
information, virtual, social space. Even if talking
about social networks, it is not necessary to
consider them as something negative, as a place
where a person is deprived of identity»
(Goncharenko, 2019, 140).
Second, there are researchers who believe that
the impact of technology on humans is manifold
and multifaceted, with both positive and negative
effects. Thus, D. Tapscott, creator of the theory
of «digital economy», believes that due to the
transition of information into digital form, a
«computer consciousness» is formed in a person,
in which his world outlook and world view are
substantially changed (Tapscott, 1999).
Information technologies are changing the
outlook and moral and psychological
characteristics of individuals, causing various
transformations in the cognitive, motivational
and emotional spheres. One of the reasons for
these transformations may be a dramatic increase
in the quantity of information and a change in its
role and place in human life. In the «digital
society», where the production of information
prevails over all other social activities, networks
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are emerging in which information can be
exchanged and transmitted between countless
interacting actors: information reality becomes
more important than social reality (Danyl'yan,
2020, 48-49). Finally, there is an important point
related to differentiation, conventionally
speaking, apples and jokes: having an apple and
giving it away, we are left without an apple, and
having an anecdote (information) and giving it,
we save and double, and in the conditions of the
Internet - reproduce many times
(Yershova-Babenko, 2019b, 62).
The following risks and negative consequences
for human social life in the «digital society» are
distinguished:
Graph 2. Risks and negative consequences for human social life in the «digital society»
Thus, it is possible to speak of «computed
sociality», which is based on «digital»
technologies that allow to evaluate and
manipulate how any social actor (social group,
collective, etc.) represents itself to others in a
completely «digital» society (Alaimo &
Kallinikos, 2017, 177). In addition, digital
technologies are increasingly being used to
collect, analyze and process all kinds of data in
real time. Data collection is no longer a stand-
alone and costly process, as it used to be. But this
is done as an automatic process that refers to
almost any movement that a person makes, such
as how and with whom they interact (e.g.
communications, online contracts, credit card
payments, physical transfers, etc.)
(Tritin-Ulbrich, Scherer, Munro & Whelan,
2021, 13).
Moreover, «in today’s world, the most important
objective circumstance is the discovery of
information accessibility... all people are
consumers of mass media ... The consumer of
information becomes a voracious absorber of
information» (Danyl'yan, 2020, 58). This results
in the inability of a person to manage
independently and by previous methods the
quality and flow of information affecting his or
her psyche and consciousness. «The modern man
receives and recycles information in a month as
much as he received in the 17th century. Today,
according to Mura’s law, the information is
updated for 1.5 years, which is facilitated by
convenient ways of its transfer and access»
(Parhomenko, & Parhomenko, 2017, 6). The
constant tendency of a person to consume
information, especially in the sphere of material
things, creates in him the desire to own material
and social goods that shape the external
environment of society, leads to the stagnation of
the internal spiritual sphere, makes him
aggressiveness of his own interests, he starts to
immerse in consumption, orientation on things.
In fact, we’re talking about relying solely on the
limbic system of the brain and reducing the use
of the neocortex. There are many problems: a
person with a material position cannot achieve
internal harmony, appeasement and acceptance.
Thus, «digital person» is formed as a carrier and
interpreter of a huge amount of information,
however, despite an increase in the level of
perception and processing of information,
increase of knowledge, etc., there is no related
increase in level of intellectual ability. This
phenomenon has received the name «digital
autism» (the term A. Kurpatova): «...hyper-
information environment influences the
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formation of the human thinking system. The
constant consumption of rapidly changing
content makes critical awareness impossible. The
inability to analyze information is the result of
the fact that the image is not in the thoughts for a
long time and quickly replaced by another (as in
the case of switching channels or viewing
news)... Mankind is biologically losing its skills,
to learn and its learning. A common set of
hedonism (enjoyment) and the inability to
construct images of the future lead to people
becoming intolerant to their failures, counting on
easy success» (Pishchulina, 2020).
Significant changes are also taking place in other
areas of human mental life: there is a certain
degree of dependence on the technical means of
communication (gadget, telephone, computer,
etc.), even to the point where without them, the
person loses stability and self-confidence; the
virtualization of interpersonal communication
takes place, resulting in the separation of the
person and the loss of social contacts. In the
cognitive sphere, human beings are set solely on
the consumption of information, without critical
analysis, content with a superficial level of
knowledge. Finally, the identity of a person is
transferred to a virtual space, which allows him
to create many different self-representational
representations and generally remain
anonymous.
These and some other aspects of «digitalization»
were covered in the article I.V. Yershova-
Babenko «Problem of new scientific picture of
the world. World of «digital» and «digital-
subject» (2020), in which the term «digital-
subject» is introduced: «subject is «digital»,
digital information embodied in some carrier (not
necessarily biological) and at a certain moment
becomes (became) self-contained, independent
actor» (Yershova-Babenko, 2020, 43). The
introduction of this term has some advantages
over the term «digital person», as it allows a
deeper understanding and insight into the modern
process of «digital» society. The concept of
«digital-subject» can refer not only to a person as
a carrier and consumer of information, but to any
other entity, for example, to a «carrier» having
artificial intelligence. «Activity» of this «digital-
subject» is an independent form of existence
which will become possible in conditions of
expanding and developing «digital society»
(Yershova-Babenko, 2020, 44).
Looking at the peculiarities of this new form of
subjectivity it can be noted that it antagonizes the
human being as a biological being, with its
mental characteristics, emotional component and
moral values, etc. «The digital is initially
unemotional (indifferent) to both man and
society and nature, i.e. in principle ... As the
improvement progresses, the digital, does not
assume the person in its focus, takes out the
boundaries of its processes, although the digital
is invented by the person, it is the product of his
intellect ... . Peculiarities of modern stage of
existence of a digital - in fact, today a digital
builds its independent from no one and from no
one «digital world» (Yershova-Babenko, 2020,
44). Thus, there is a new picture of the world -
«digital world», «digital information», which is
built according to its own rules, and which
includes neither nature, society, nor man. It is a
world of machines, robots, technological
devices, gadgets, etc., in which the main place is
taken by artificial «intelligence», which does not
lend itself to «human consistency», but, on the
contrary, «inhuman» from the point of
psychosynergetics (Goncharova, 2015).
The fundamental position in psychosynergetics is
the new conceptual model of the psyche that
justifies its non-equilibrium, dynamic, non-
linearity and integrity (Yershova-Babenko, &
Goncharova, 2015). In other words, it represents
the psyche as a synergistic object of research,
acting on the principles of chaotization,
dissipativity and self-organization. On the basis
of this, psychosynergetics introduces the concept
«brain-psyche (mind/consciousness ...)», which
explains the natural integrity and unity of the
psyche on the basis of the newest holism,
expressed by the conceptual model «whole-in-
whole» (Yershova-Babenko, 2021). This concept
captures the natural integrity of the human brain,
consciousness and psyche, including its
constituents, allowing them to be considered, on
the one hand, as autonomous non-linear integrity,
but, on the other hand, as inextricably linked by
common unity and interacting as a separate
nonlinear integrity.
These provisions of psychosynergetics show that
in a «digital society» this natural integrity will be
reduced to an emphasis on its individual parts,
which leads to a distorted manifestation of the
whole human personality. Therefore, the
emergence of a whole series of existential-
psychological problems, threats and challenges is
unavoidable in the new type of society, since
«digital»/ «digital-social» already in its bases
disturbs the harmonious natural balance peculiar
to man. «The peculiarity of this new «digital
civilization» is its non-human/unpsycho-
dimensional character, manifested in that,
«digital-subject» does not need a biological
carrier for its existence and development ...
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Consequently, the «digital-subject» can become
parallel to the person or completely replace it, by
creating «post-human» and possibly «post-
natural» - «digital» artificial world in which
human continuity will have no place»
(Yershova-Babenko, 2021, 406).
Conclusions
The problem of «digital» society is now one of
the important political, economic and social
problems for Ukraine, as a number of state
normative documents state that «digital» is the
main line of development of Ukrainian society in
the coming decades. In this sense, it is studied
from the perspective of information technology,
economic, social and philosophical approaches.
At the same time, this problem also has
philosophical explanatory statements, since the
understanding of social-philosophical
perspectives and problems of the global «digital
society» is now relevant for both western and
domestic philosophers, psychologists and
humanitarians in general. Therefore, in the
philosophical thesaurus of the last decades such
concepts as «digital»/ «information society»,
«digital culture», as well as «digital person» are
actively used. In the works of Ukrainian
researchers, attention is mainly paid to economic
and technological aspects of «digitalization»
(tab. 1). In this connection, in comparison with
western researchers, there is an insufficient
number of works devoted to anthropological,
socio-philosophical, cultural and socio-
psychological consequences of the process of
«digitalization» and the construction of «digital
society» on the life of an individual, its integrity
and self-development.
Applying a psychosynergetics approach to the
analysis of this problem showed that many of the
above-mentioned characteristics of the «digital
person» are rooted in the social «non-human
continuity» of the «digital society». Therefore,
the solution of each issue and problem separately
will not bring fundamental changes in the
existence and development of a person in a new
society with the characteristic «human in
person». In order to solve this problem the ratio
of «human»/ «digital»/ «artificial», their
compatibility and interaction requires a
transdisciplinary approach in which the efforts of
scientists from different fields of knowledge
(humanities, doctors, psychologists,
representatives of computer sciences, etc.) will
find general recommendations and regulations,
which will help to adapt the person in new social
conditions «digital society». One such
transdisciplinary area could be
psychosynergetics, as a post-non-classical area
of knowledge that implements synergistic and
other ideas.
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