Discussion
The assessment of the firm's market value is a
lynchpin of success for any firm, and the SME
sector is no exception. Therefore, this study was
conducted to assess the relationship between
aggressive investment, inventory conversion
period, cash conversion period, firm
performance, and market value. This study found
that aggressive investment has a positive
relationship with market value and the
organization's performance. These results are in
line with (Pearsall & Ellis, 2006). Moreover, the
study's findings revealed that CCP positively
affects MV and FP. These results align with the
findings of (Doğan & Kevser, 2020).
Furthermore, ICP and FP are positively
associated as well. These results are in line with
the findings of (Kangogo & Irungu, 2020).
However, these results show that ICP and MV
are not significantly linked. Additionally, the
mediating role of FP is confirmed among AGI,
CSI, and MV.
Conclusions
It has been observed that though the SME sector
in Saudi Arabia is taking a leading role in the
kingdom's economic development, there is a lack
of research in this area. This research attempts to
bridge this gap and provide research closely
focused on the SME sector of the kingdom.
Moreover, as the mediating role of FP is rarely
tested in the existing literature, this study could
also be considered an attempt to fill this gap. Last
but not least, it is expected that this paper will
provide some economic reasoning for future
policies and will help the policymakers of the
SME sector in KSA.
This study also has a few limitations; for
example, the moderator role of the Trust of the
customer should be considered in future research.
Moreover, this model should also be tested using
data from the banking sector.
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