Volume 11 - Issue 54

/ June 2022

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DOI: https://doi.org/10.34069/AI/2022.54.06.18

How to Cite:

Chunlei, Y., & XinRu, L. (2022). Thinking on innovative mode of chinese traditional culture communication in the new era -- A

case study of China in the classics. Amazonia Investiga, 11(54), 189-198. https://doi.org/10.34069/AI/2022.54.06.18

Thinking on innovative mode of chinese traditional culture

communication in the new era -- A case study of China in the classics

新时代背景下中国传统文化传播的创新模式思考——以《典籍里的中国》为例

73

Received: April 28, 2022 Accepted: June 29, 2022

Written by:

Yang Chunlei74

https://orcid.org/0000-0001-6879-807X

Lan XinRu75

https://orcid.org/0000-0002-5323-5386

Abstract

Under the background of the “Nation with Strong

Culture” in the new era, the inheritance and

communication of excellent traditional Chinese

cultures are the requirements of new history and

new feelings, and the needs for the new era and

new journey. Based on the background of the

new era with "Culture Going Global", and taking

the new cultural program "China in Classics"

launched by China Central Television as an

example, this article has systematically sorted

out the contents of the program, which includes:

analyzes the types of characters and different

case studies in the program from all aspects,

explores the innovative mode and value

expression of the ancient Chinese classics’

communication, points out the positive and

significant effects of cultural innovation, and

proposes optimization measures for some

deficiencies. As a result, the promotion of

creative transformation and innovative

communication of Chinese traditional culture in

the context of the new era can be achieved.

Key words: new epoch background,

dissemination of Chinese traditional culture,

innovation mode, China in the Classics.

Introduction

摘要：

新时代“文化强国”背景下，传承和传播中国优

秀传统文化是新历史新情怀的要求，也是新时

代新征程的需要。本文以“文化走出去”的新时

代背景为依托，以中国中央电视总台推出的全

新文化类节目《典籍里的中国》为例，系统梳

理了《典籍里的中国》所呈现的节目内容，从

各个侧面分析了节目里的人物类型和不同案例

，探究了中国古代典籍传播的创新模式以及价

值表达方式，指出了文化创新的积极作用和显

著效果，并对某些不足之处提出了优化措施。

以期推动新时代背景下中国传统文化的创造性

转化与创新性传播。

关键词：新时代背景；中国传统文化传播；创

新模式；典籍里的中国

Chinese traditional culture is splendid and

has a long history. From ancient times, the

Chinese nation has valued benevolence,

integrity, loyalty, and greater harmony. For

73

本文系浙江省哲学社会科学规划课题项目“中国哲学典籍在俄罗斯的翻译、传播和影响研究” （项目编号：20NDJC26Z）

This paper is the project ‘Research on the Translation, Communication, and Influence of Chinese Philosophical Classics in Russia’ of

Zhejiang Province Philosophy and Social Science Planning Topic (Project Number: 20NDJC26Z)

74

School of International Student education, Zhejiang Yuexiu University, China.

75

School of Chinese, Zhejiang Yuexiu University, China.

thousands of years, the Chinese civilization

has enjoyed a long history and well-

established. It has provided the Chinese

people with rich cultural nourishment and a

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powerful spiritual support. In current China,

inheriting and spreading Chinese excellent

traditional culture is the requirement of new

history and new feelings, as well as the need

of a new journey in the new epoch.

Cultural classics are important achievements

and crystallization of Chinese history and

culture, which contain profound ancient

Chinese philosophical thoughts and rich

cultural connotations. If the classics are left

hanging in the ivory towers, dusty in

libraries, or scattered among textbooks that

are not read carefully, the essence of a nation

will be lost. No matter how splendid a

culture is, it will inevitably decline once no

one inherits and spreads it.

The inheritance and innovation of traditional

culture is an important issue in the new era. It is

also our major mission to make the classics

carrying the essence of Chinese culture spread

more quickly. The crew of CCTV-1 visited

domestic experts and scholars all over the

country, and produced the innovative program

China in the Classics for the domestic audience

with ground breaking thinking and perspective.

The program takes the pattern of dialogues

between the ancient giants and modern people, in

which history and present, text and image,

tradition and innovation are cleverly blended

together. It makes the history come alive, and let

historical figures come into the reality, so that

people can read classics, understand history,

absorb wisdom and inherit the fine Chinese

culture in a new way. Taking "China in Classics"

as an example, this article explores the

innovative mode and value expression of the

ancient Chinese classics’ communication, and

points out the positive and significant effects of

cultural innovation, in order to promote the

creative transformation and innovative

communication of traditional Chinese culture in

the context of the new era.

The Necessity of Innovative Communication

of Traditional Culture

The Writing of New history and New Feelings

The writing of new history is to rely on the

collective wisdom of all the people and their

constant efforts for innovation and creativity.

The cultural works of each era condense the

spiritual pursuit and value orientation of the

contemporary people. Just as like Lenin said,

"The people have the right to enjoy the truly great

art" (Qingsheng,1984). Then, excellent cultural

works not only appeal powerfully to the people’s

minds and emotions, and it also should keep

unfading with the time going.

The Chinese culture, which sustains the spirit of

our country and nation, needs to be passed on

from generation to generation and protected from

generation to generation and always given

prominence to unremitting reform and

innovation (Chao, 2018: 22-27). Meanwhile, to

grasp the relationship between inheritance and

innovation, we should not only pass on skills,

spirit and morality, but also follow the trend of

the times and adopt the essence, as well as

discard the dross. What’s more, we should create

more outstanding cultural works which will be

recognized on the word stage by combining

traditional culture and artistic images in a popular

and easy-to-understand form. Accordingly，we

could also shape the positive Chinese cultural

images, and establishes distinct and confident

Chinese style in the world blooming cultural

garden.

For literary and arts creation, we should learn

from the past, while not be restricted by the

traditional ways (Xianping, 2017: 61-63). Only

getting inspiration and considering story theme

from resource treasury of Chinese culture, as

well as exploring, inheriting and interpreting

traditional Chinese virtues, core ideals and

beliefs, and humanistic spirit contained in

traditional Chinese culture nutrients, can we

express the spirit and value of the literary works

in the new era.

In Stories, Robert Mackey said, "Stories

constantly seek to clean up the mess and discover

the truth of our lives. Our preference of stories

reflects our deep human need to our life patterns

(Xiangyun, 2011: 66-67)." The "phenomenal"

variety show -- China in the Classics manages to

do that by selecting typical characters in classic

books to compose the stories and spread classical

Chinese culture. It not only does cross-circle

communication, but also triggers a "Chinese

classics fever” in China.

The Promoting of a New Journey in the New

Epoch

The inheritance and development of traditional

culture must be carried out against the

background of a new journey in the new epoch.

Only with a full understanding of the current

society can we give full play to the role of

excellent traditional culture. The modern and

contemporary China is in a great era of great

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changes and great challenges. The new era and

journey is the historical orientation of

contemporary Chinese literature and art,

providing an unprecedented broad stage for the

cause of literature and art.

The new epoch and its new journey call for

strengthening the domestic cultural confidence

and enhancing our cultural soft power

internationally. Cultural confidence and cultural

soft power are a nation or a country's full

affirmation of its own cultural value and firm

confidence in its cultural vitality. Since the 18th

National Congress of the Communist Party of

China (CPC), General Secretary Xi Jinping has

constantly emphasized the concept of cultural

confidence: "We should strengthen cultural

consciousness and confidence to demonstrate a

new atmosphere and based on that, we should

create many new glorious achievements of

Chinese literature and art" (Qiushi, 2019).

Mr. Chen Yuqin, who is committed to exploring

the forms of enhancing national cultural soft

power, wrote on the basis of the relative data

collected by him that "at present, in western

developed countries, the proportion of cultural

industry is generally more than 10% in its GDP,

and in the United States it is as high as more than

25%, ranking second only to military industry in

the US’s domestic industrial structure

(Quanyong, 2006: 40-42)." All these figures can

help people understand the importance of

cultural industry in the development of the

country.

Our General Secretary Xi Jinping has pointed out

that "Cultural industry is the spiritual lifeblood of

a nation. Without the promotion and prosperity

of culture, there will be no realization of the great

Chinese Dream (Qiushi, 2019)." How can we

Chinese people pursue our cultural confidence?

We need to look at the thousands of years of

excellent cultural, and sort out the good from the

bad. We should review our fine cultural history

and discard the dregs while absorbing the

essence. Only by constantly reading can we

discover new things. Reviewing the past can

always help us learn some new things. Only

through constant reading can we gain new

insights from it. With the rapid progress of the

times, the development of electronic products

and the Internet, books and printed media are not

the only way to spread our excellent culture.

Wolff, a famous foreign scholar, asserted that

culture and entertainment, rather than the

seemingly more practical industry such as

automobile making, steel and financial services,

are rapidly becoming the driving wheels of the

new global economy (Qingke, 2009: 149-159).

“Cultural programs refer to those programs that

take culture and education as the purpose, culture

dissemination as the means and knowledge

dissemination as the goal (Yan, 2018: 50-51)."

Nowadays, TV media gradually replaced ink-on-

paper books, and people have diversified ways to

learn about culture. Therefore, in order to meet

people's pursuit of traditional culture, CCTV

innovated according to the effects generated after

the broadcast of the previous several cultural

programs. In 2021, CCTV Headquarters aired a

"cultural show", China in the Classic. It became

popular on the Internet since broadcasting, which

shows people's demand and expectation for

traditional culture.

China in the Classics carries the thoughts and

wisdom of thousands of years in the ancient

books, advocates traditional Chinese virtues, and

shows the ancients’wisdom beyond time and

space for thousands of years. Even in today’s

China, a thousand years later, it also has

important communication value and profound

connotations. As soon as the program was

launched, it received a lot of positive comments

from viewers and audiences. Among a large

number of variety shows with little

communication value or viewing value, this one

stands out, being read and streamed more than

100 million times, which is very remarkable and

outstanding.

An analysis of the Communication Mode of

China in the Classics

The TV Program China in the Classics integrated

the traditional Chinese cultural spirit in the

classical books with the contemporary social

value norm system. Through the proper means of

modern audio-visual such as fusion, break, re-

creation, the program carries forward China’s

traditional civilization in a complete new mode

of communication. By means of film and

television drama, it refreshes the sleeping words

in the ancient books, makes the characters in the

history leap through time, and constructs the

consciousness between history scholars and

contemporary readers. Through the multimedia

interaction of modern science and technology,

Chinese traditional culture has got a new way to

spread with the help of variety shows.

From Chinese Characters to Images

In the history of China, only the ancestors of the

Yin Dynasty had the literature records. For

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thousands of years, our ancestors have been

using books to record our history and tell our

stories. Each book embodies the efforts and

wisdom of our ancestors. Those books so far help

us know where our lives came from and where

we should head in the future. With the dawn of a

new era, the communication and spreading of

classics were in the difficult situation of being

obscure. The mode of the fast food makes most

people unable to keep calm and quietly read the

thoughts and wisdom of the ancients, and are

incapable of spending most of their time to study

and reflect on the philosophy contained in the

ancient books. In addition, most of the classic

books are written in classical Chinese, without a

complete grasp of the knowledge of the language

on the premise of reading is mostly dull and

difficult to understand for most readers.

Hans-Georg Gadamer once mentioned:

"Understanding and interpretation should be a

'hermeneutic dialogue' between the reader

(audience) and the creator, and it usually takes

place in a specific space" (Gadamer, 2011).

China in the Classics presents obscure literary

works in the form of dramatic performances and

shows edited highlights on short video media,

which perfectly solves the problem and can help

the readers and audiences get a better

understanding and deeper interpretation.

Through the dramatic images in the TV program,

the contents in the classic books become more

concise, interesting and intuitive for the

audiences. And by means of the multi-stage

atmosphere, lighting and sound settings, a

corridor connects the main and secondary stages,

which can create a sense of historical

environment. In the program, the warm yellow

brown light can help people be immersive,

appreciating the feat and talents of the ancient

throughout history, so that those books are no

longer a string of unreadable, obscure classic

works, but a kind of strength and even emotional

inheritance for the Chinese people. This time-

traveling form of drama fully expresses the great

power of words and inspires the audience's

interest in watching the TV program. Through

appreciating the program, the audience can

understand the valuable thoughts and wisdom

through the actors’ wonderful performances and

they can learn history and read the classics in a

completely new way. What’s more, the program

brings to life words that serve only as ideograms

in classic books.

Tian Qinxin, president of The National Theater

of China, served as the theater director. He

carefully read the words in the classic books and

refined the cultural implications to make them

accurate and clear. The major actors deeply grasp

the inner feelings of the characters by

interpreting the script and repeating good

sentences. They penetrate into the spiritual core

of the classic books rather than just getting the

superficial expression of words in the books.

For example, in the first episode, the Book of

History, and in the tenth episode, the Book of

Changes, called the source of the ancient books

and wisdom. The sentence "This book has

nothing to do with rank and wealth." is repeatedly

recited and shown in the play, which deeply

revealed the true intention of the book is not to

help people to be promoted in rank but to benefit

the people and the country, but also shows that

the spirit of innovation itself is the most

distinctive gift of the Chinese nation.

The adaptation and communication from text to

image is a transformative multi-media form,

which realizes the expression of “text + art and

art +” media through the cross-border integration

form of "text +". The process of transformation

from text to image can be realized by means of

high repetition rate, interpretive reading,

intertextuality and scene interpretation (Wei,

2021: 29).

From History to the Present

China in the Classics communicates from the

ancient to the modern times. The host of the

program is Sa Beining, who acts as a modern

scholar, traverses the long history, talks with and

pays tribute to the sages. And through the way of

stage play, it makes up for the regret that the

sages could not see the prosperity of the later

generations, to achieve the artistic effect of

crossing from history to the present (Wei, 2021:

33).

In the first episode, Book of History, the book

keeper Fu Sheng came to the library after two

thousand years through the time and space. He

found that the book which he vowed to protect

has been preserved in such a perfect state and

now it still benefits for contemporary readers. In

the second episode, Heavenly Creations, the

scientist Song Yingxing talks with the

contemporary scientist Yuan Longping. Living

in different periods of more than 3,000 years, the

two great scientists worked together to realize the

dream of "enjoying the shade under the grain and

prosperity under the heaven". In the third

episode, A history of China, the author Si Maqian

walks into the present society through dramatic

performances. By visiting the modern world, he

knows that the historical figures in his book for

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which he spent half his life writing about are now

heroes in our minds, that children have been

reading and admiring those heroes since they are

young kids. It is due to the great dedication of

these great men in our history that we have such

a civilized and harmonious society today, and

learning from the past can make us more

vigorous and help us more energetic to fight for

a brighter future.

"To master great philosophy, one must first study

the history that contains it." Taking history as a

mirror, we can know the ups and downs, tells the

truth from the chaos and know what is right and

what is wrong. The fifth episode, The Analects,

tells the story of Confucius, who is well-known

to every Chinese. As a great educator, Confucius

has made great contributions to education and his

wisdom and philosophy greatly affected today's

education in China. His ideas of "benevolence,

righteousness, courtesy, wisdom and

faithfulness" are still rewarded and respected by

the Chinese in modern times. In this episode, the

host Sa Beining brought Confucius through the

time and space to today's teaching scene, the

children’ reading voice let him understand that

his persistence is worthy, and his thoughts

influences and cultivates countless generations of

the Chinese people.

It is one of the necessary factors for the

realization of cultural communication that the

recipient has a similar understanding of the

content to be conveyed by the communicator （

Ruiyun 2021: 1177-1180 ）. In this cultural

program, the "historical space" and "realistic

space" are built to create a "storytelling

environment" for the audience to experience and

participate in (Chenguang 2021: 87-88). These

typical characters are not just unemotional

characters written in books, but excellent

character who actually exist in history and bring

about great changes in Chinese history. They

seem to walk into the present from the thick

historical books, and give the audiences a new

and vivid interpretation of those wonderful

fragments in Chinese classics.

From Tradition to Innovation

Compared with other cultural programs in

modern China, the techniques used in the TV

program China in the Classics is not limited to

focus on the relationship between readers and

creators, but it creatively adopts a multi-

perspective presentation to tell the story of the

classics. The first innovation of the creation is

that the host Sa Beining, a contemporary reader,

talk with sages through the hundreds of years.

This is the first perspective of the program, which

creates a spontaneous overflow of feeling

through time and space. Besides, the angle of

view of the audience is set on both sides of the

stage, and the details are also controlled by

technique means. The seats of the audience can

rotate and change the direction with the

movement of the scenes. There will also be off-

site expert study, and experts will be changed

according to the change of classic books in each

episode. In addition, there will be detailed

discussion and interpretation by relevant experts

and scholars in each episode.

The stage layout was also innovative. In order to

create a sense of history for the audience, four

stages were set up, one for the main stage, two

for the secondary stage and the rest for the

corridor connecting history and reality. Through

the editing technology of TV and the design of

rotating auditorium, the four stages are

performed together. The audience who were on

the scene and in front of the screen can feel as if

they are getting back to the past in the history,

and the penetrating force of time and space

suddenly becomes real and tangible. The design

of the stages combines art, technology, ideas,

content and characters, and integrates lens

aesthetics to creatively complete a visual feast for

the audience. It is a movie-level video

presentation, showing an innovative way of

presenting variety shows.

According to Le Pen's Group Psychology: "In

order to appeal to and affect a group, what you

choose must have a clear image and have its

outstanding aspects. If you want to influence the

public imagination, once you have the right

method of communication, then it won't be a

problem. Sometimes, the simple contents can

deepen the audience's impression, and let people

firmly remember them. If you hold the

imagination of the crowd, you also take the key

to the crowd. (Yanhua，2017)" The film and

television adaptation of classic books is an

innovative process of simplifying the

complexity. According to the "mode of

understanding" proposed by Professor Edward

Hall, "human beings will actively follow the

negotiation rules for actions and interpretations

among participants, which enables them to

cooperate with each other to produce mutually

acceptable meanings" (Yanrong, 2003: 100-103).

Because the ancient books and records are

obscure and difficult to understand for the

modern people. Through the artistic expression

of film and television, we should highlight their

essence in the way of simplicity and popularity

so that most people that can read and understand

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the profound meaning and deep philosophy in

them. And its focus on the core content, did not

shrink due to the popularization, but reached the

communication effect of "1+1 > 2".

In the selection of those typical figures in the

classics, the production also changed the

traditional form of flow-first which will choose

popular young film stars, but chose the older

artists of both professional excellence and moral

integrity. For example, in the first episode, Fu

Sheng, the leading role is played by the old stager

Ni Dahong, and the excellent actor played the

role of this book protector who was over his

ninety years in an impressive way and left a deep

impression on the audiences. China in the

Classics stands out among many traditional

variety shows due to its demonstration of multi-

faceted details and innovative features of

combining point and aspect and suitable for

mins. This is a typical feature of this TV

program.

"What is actually meant" and its "meaning

beyond words" in China in the Classics could be

said to be the vivid expression of the second level

of relation and meaning in traditional Chinese

aesthetics, as well as the profound insight into the

image effect of artistic language. Through the

creative expression of image, the role of image is

fully played which expresses the philosophical

concept and narrows the distance between the

audience and the history of China (Xirong &

Lina, 2021: 41-45).

Though the classic is obscure and difficult to read

and understand, the profound theme of the classic

books actually makes them not stand high on the

shelf, but fly into the ordinary people's homes

and be read and interpreted by the common

people. Based on this, the TV program China in

the Classics keeps up with the times and brings

about multi-platform interaction to achieve a

better effect of communication. The innovative

dynamic mode of "overlay screen brushing" not

only helps people understand and accept the

contents in classic books, but also exerts a

profound influence on the audience in a subtle

way to change their outlook of the world and life.

The Effect and Value of Classic Books on the

Screen

The theme of the new era is "to build and develop

a strong culture", which requires us to think more

deeply about the design of our cultural programs,

keep innovating, so as to produce more and more

new works. The excellent traditional culture of

the Chinese people is the root and soul of the

Chinese nation. Focusing on the best works of the

past, China in the Classics has achieved

unexpected results and reflects the precious and

excellent cultural deposits of our country.

In order to make the program perfect and do a

good job on the show, the creators and the

production team took serious study and

investigation to choose the storyline and

characters. With the support of the Institute of

Chinese History and the National Library of

China, authorities and experts who have "read

classics throughout their whole lives" are invited

to participate in the creation. Each episode has to

sort out nearly millions of words of text materials

to ensure the rigor and accuracy of the program

，which acts in accordance with one ancient

Chinese saying--success comes from details.

Each episode has to sort out millions of words of

text materials to ensure the rigor and accuracy of

the program. In the first episode Book of History,

for example, the production personnel consulted

65 experts in the books, 68 related text books and

nearly 1,000 academic papers, based on which

the script was modified 53 times, so as to

accurately grasp and polish every detail of the

program, so that this program can find it wat into

thousands of households, and get a good

reputation among the old and the young alike.

During the May Day holiday, the four episodes

of China in the Classics were broadcast nine

times by The News Broadcast Network, and

reported 60 times by People's Daily, Guangming

Daily and other important publications, with a

broadcast volume of more than 500 million and a

reading volume of more than 2 billion, which

occupies the TOP10 of the convergence

communication index of popular TV variety

shows in October 2021. It aroused strong

repercussions in China and attracted extensive

attention from many of the overseas mainstream

media. Overseas media such as Beijing

Zhongyuan, Freedom Daily, Wall Street Journal

have praised it, and the views have reached

hundreds of millions on foreign social media.

The broadcast and spreading of the program

accelerates the development of cultural industry

to realize the prosperity of cultural industry, and

then enhances the country's cultural soft power.

China in the Classics receives an enthusiastic

reaction from the audience and many people

regarded it as a great and miracle TV program

they have seen (CCTV News, 2021). It not only

broke the circle of communication in China, but

also set off the "classic books fever" overseas.

The ancient books with thousands of years of

cultural connotation, through innovative

expression, present the cultural roots and

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spiritual civilization of the Chinese nation, fully

demonstrate the cultural confidence and cultural

soft power, and highlight the strong and fresh

modern value and world significance of the

Chinese culture.

The words are of profound significance and

the book is with abundant connotation

Roland Barthes, a French semiotician, put

forward this concept on the basis of signified-

signifier relationship in the process of

constructing symbolic meaning. That is, after the

establishment of the relationship between

signifier and signified, another layer of meaning

is added to the first layer of meaning. As an

ancient symbol of Chinese characters, Chinese

characters are of great significance, not to

mention another value that they have been

endowed with the changes of history. By making

the meaning of the text realistic and popular, the

TV program China in the Classics makes the

simple text also have its profound rhythm and

unique charm.

Chinese characters are one of the oldest words in

the world, with a long history of more than 6,000

years. Chinese characters themselves not only

have indelible value, but also serve as the

foundation of national culture and the carrier of

classic books. Chinese characters are the source

of life and better than life itself. The Chinese

characters are not just simple language symbols.

Each Chinese character has its own unique

meaning, changing its form of historic

significance in times transformation. Thanks to

Chinese characters, human civilization of the

Chinese people has been handed down from age

to age. Times may fade away, but books remain.

The ancients often said, "Luxurious dwellings

come out of reading, and the fairest complexion

at the book’s bidding", which means the real

precious things are stored in the books and

people can be rewarded very much through

reading books. In the fact, the real wealth is not

in the book, but in the reader's heart. The

existence of classic books is also due to the

profound truth contained in them and the efforts

and wisdom of the ancients, which are praised by

the world. In the words, about the universe in the

ancient people's governing ideas and ways of life,

in the article, recorded the ancestors of thousands

of years accumulated in the sun and moon

profound thoughts and infinite wisdom. In the

books and words, there are the ancient people's

governing ideas about the universe and their

profound philosophy in their approaches of life;

in the articles, the ancestors’ profound thoughts

and infinite wisdom of thousands of years are

kept and recorded.

Rivers and Mountains are changeless in their

glory and are still to be witnessed from this

trail.

With the broadcast of the program, more

unknown inheritors of excellent traditional

culture come into the public view. In the second

episode, Song Yingxing, a scientist from the

Ming Dynasty, shakes hands with Yuan

Longping, the father of hybrid rice, although

their living times spanned 300 years. Song

Yingxing (Tian Yi, 2021: 4-14) is the writer of

Heavenly Creations and the first chapter of the

book is about "Nai Li" (grain). The records about

grain are described in detail from the breeding,

climate, cultivation and other aspects, which

provides scientific insights and theoretical basis

for future scientists in the development and

research of rice varieties and artificial

cultivation. Academician Yuan Longping is

known as the Contemporary Father and the God

of Rice. His achievements in rice cultivation are

unique, which has improved grain yield and

solved the problem of food and clothing for most

Chinese people. Both of them are adhering to the

dream of benefiting the world with science and

technology and inheriting the innovation spirit

engraved in the heart and soul of the Chinese

nation.

In the fifth episode, the story and great influence

of the famous educator Confucius was

demonstrated. His ideas of "providing education

for all people without discrimination" and "the

savant spouse" have been adopted as school

tenets by many contemporary educational

institutions. In this episode, the audiences can see

that the contemporary practitioner, Enlightening

Principal Zhang Guimei, has excellent teaching

skills to connect that uncomplicated knowledge

with objective reality so that her students can

fully and effectively absorb knowledge. She is

committed and sacrificed a lot to helping rural

female students who cannot go to school due to

family or economic reasons. (Dan, 2022: 30-31)

In order to raise funds, she trekked all over the

county and endured many harsh words from

others. However, in order to help her students to

realize their dreams of going to school, Zhang

Guimei never flinched, and she founded China's

only free girls' high school, Huaping Girls' High

School, in 2008. She said, "I was born to be a

mountain not a creek, rising to the high peaks

with the small valleys at my feet. I was born to

be great, not worthless, standing on the shoulders

196

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of the giants, the petty cowards beneath me

(MingGuang, 2021: 31-32)."

We have time-honored history and civilization,

countless great men in the long river of history

laid the foundation for today's people, so we

Chinese should be confident and fearless. More

than two thousand years ago, Qu Yuan, who was

full of helplessness and dissatisfaction, wrote

Asking Heaven, which has been praised and

studied through the ages. Today, more than two

thousand years later, the Chinese people, who

still adhere to the spirit of "the road ahead is long,

but I see no end, I will search higher and higher",

have adventured much further and higher. We

have achieved the pace of going into space and

brought the excellent Chinese culture into the

universe.

We are in a flourishing age, so our works

should be creative

On December 14, 2021, General Secretary Xi

Jinping stressed the importance of young people

at the Writers Association Meeting. The youth

represent our future. Only when young literary

and art workers become strong can our literary

and art undertakings form a dynamic situation in

which our literary career will excel the previous

one. We should encourage, support and guide the

young people and help them on the right track to

create more quality works. As a vital force in

China, the young people are the hope of the

country's future development. Therefore, our

cultural works should pass positive energy and

give positive guidance in line with social core

values.

As a cultural variety show, the program China in

the Classics has done a particularly good job,

ensuring its quality and constantly sending

positive energy rather than forcefully guiding

values, so that the teenagers can learn knowledge

while watching this TV program. The program is

"cut deep into young people’s heart" and "elevate

the power of youth" in the selection of classics

and interpretation. Due to the mins and periods,

it can only choose a more typical classics and

classics representative characters. But there are

numerous truly great men in China's five

thousand years of history, many spiritual kernel

need to return to the books and they will surely

have new feeling. Just as the saying goes "One

hundred readers have one hundred Hamlets", the

cultural variety shows bring us far less than one

thousandth of the ancient books.

Through cultural variety shows, the audiences

can be interested in the ancient books themselves

and take the initiative to read and understand the

historical figures. So the cultural variety shows

should act as guides for the young audiences and

promoters to enhance the traditional culture and

profound wisdom of the Chinese people in their

history. The real cultural connotation should be

based on the immediate communication between

audience and classics, which should be one of the

real intention of them. The purpose of reading

ancient books is to be able to talk with the great

men of the past, and to learn from their strengths,

so as to become people’s own outlook on life and

value to reflect on them daily life and practice.

Conclusions

The excellent classics carry China’s of history

and culture, so that we can learn from the past

and get a better understanding of the present. The

classics are like an immortal beacon in the long

history of Chinese culture, and they are worth

reading, and we should inherit the excellent

traditional Chinese culture from generation to

generation. The program China in the Classics

spans thousands of years of time and space,

bringing classics into the hearts of ordinary

audiences in the form of immersive stage

performances, and arousing the great interest of

contemporary young people in reading classics.

These precious and enlightening ancient books

are not only worth reading by every Chinese, but

also should be shared with the rest of the world

to show the profound wisdom of the Chinese

civilization and the idea that "no civilization is

isolated" and "to achieve universal peace".

In the international environment of economic

globalization, improving cultural soft power to

enhance the influence of Chinese culture on the

whole world, and make Chinese culture "go

global" has become an important strategic goal. I

am here to suggest the cultural departments

reference A Bite of Chinese Food which

successfully carry out "go global and access

abroad" strategy to translate China in the

Classics into many languages. This effort would

push the program "abroad". Moreover, it could

let "alive" books in popular and easy-to-

understand language in delighted ways to tell the

Chinese historical story and spread traditional

Chinese culture. We should let the world not only

widely known the Chinese delicious food, but

also generally learn the excellent traditional

culture of China.

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